Maloja news and archive

Maloja on what it takes for a sportswear brand to thrive

German sports brand Maloja, which just opened its first US flagship store in Stowe, Vermont, was founded 15 years ago in a small village in Bavaria. Although in the beginning, not everything was running smoothly, the label with its unusual and fashionably designed road and mountain bike collections quickly built up a fan base. In the biking...

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German sportswear brand Maloja opens first US flagship store

Bavarian sportswear brand Maloja opened its first US flagship store on 28th September, in the winter sports and mountain biking resort Stowe in Vermont. The brand has made a name for itself in the USA in recent years and last winter announced its commitment as a clothing sponsor for the US biathlon team. The opening of the first US flagship...