German sportswear brand Maloja opens first US flagship store

Bavarian sportswear brand Maloja opened its first US flagship store on 28th September, in the winter sports and mountain biking resort Stowe in Vermont. The brand has made a name for itself in the USA in recent years and last winter announced its commitment as a clothing sponsor for the US biathlon team. The opening of the first US flagship store took take place after more than ten months of careful preparation according to the company.