Maternity news and archive

Next and Frasers said to be in running for Seraphine rescue deal

Following Seraphine’s descent into administration last week, speculation over potential saviours are beginning to swirl. Among them, British retail giants Next and Frasers Group are said to be frontrunners in potential deals to rescue the maternity wear brand. According to sources for Drapers, dubbed “several industry veterans”, the two firms...

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Seraphine appoints administrators

British maternity brand Seraphine has collapsed into administration and appointed Will Wright and Chris Pole from Interpath as joint administrators. In a statement, Seraphine said it had been experiencing “trading challenges” in recent years, which have been “exacerbated by fragile consumer confidence which had negatively impacted sales”. The...

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Seraphine unveils brand identity refresh

Maternity fashion label Seraphine has unveiled a new brand identity designed to align more closely with a “whole new paradigm” of pregnancy and “deliver on the needs of a modern, pregnant woman”. The shift in approach comes as a “new era” of communication around pregnancy takes precedence, Seraphine said, a one “defined by authenticity,...

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Go Global Retail acquires maternity brand Hatch Collection

Go Global Retail, the investment platform acquiring and growing brands in the consumer sector, has completed its acquisition of American maternity brand Hatch Collection through its Janie and Jack Holdings, Inc. platform. The acquisition is the latest in Go Global's investments to enhance its portfolio and expand its reach into premium maternity...

Retail|In Pictures

Bumpsuit opens first pop-up in Los Angeles

Bumpsuit, the celebrity favourite maternity clothing brand, has opened its first physical retail presence with a pop-up at The Grove in Los Angeles, California. The pop-up pod, located on the lawn across from Nordstrom, has been fully outfitted and designed by Will Fox of Fox Fox Studio and will run until May 24. The digital native brand is...

Fashion |In Pictures

FP Movement teams up with Hatch on an exclusive maternity collection

FP Movement, Free People’s activewear brand, has teamed up with maternity fashion platform Hatch to launch a limited-edition maternity activewear collection. The 15-piece FP Movement x Hatch collection has been designed to support women navigating through the pregnancy, postpartum and new motherhood journey, while offering women fashion-forward...

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Love2Wait musthave: get inspired by our maxi dress for expecting mothers

The bestselling EcoVero maxi dress is an absolute musthave for the expecting mother. The L2W maxi dress knows no season and can be worn all year over the growing belly! The dresses are made from EcoVero fabric, which is a highly breathable and lightweight fabric that provides perfect coverage for the bump. Show your customers the endless styling...

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Maternity clothing platform For The Creators launches subscription service

For The Creators, a maternity and postnatal fashion rental and resale site, has launched a new subscription service to support its rapid growth. It comes as the platform strikes a partnership with white-label rental-as-a-service firm, Zoa Rental, which has been selected to power For The Creators’ newly launched resale site as the company aims to...

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House of Baukjen to donate to charities this Black Friday

Sustainable womenswear brand Baukjen and maternity label Isabella Oliver, collectively known as the House of Baukjen, is boycotting Black Friday to donate profits to charity. For the four-day cyber shopping weekend, from November 26 to 29, House of Baukjen will step away from the aggressive discounting of Black Friday to instead donate 100...

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Isabella Oliver launches first 100 percent sustainable collection

UK-based premium maternity brand Isabella Oliver has launched its first 100 percent sustainable and ethical maternity capsule collection for spring/summer 2021, as part of its continuing commitment to “drive lasting positive change in the fashion industry with sustainable practices and an ethical supply chain”. Isabella Oliver said that the...

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PrettyLittleThing launches first maternity collection

Fast-fashion online retailer PrettyLittleThing has launched its first maternity collection as it looks to offer “soon to be Mama’s affordable, stylish and feel good ‘fits”. The debut collection aims to allow pregnant women the chance to “embrace comfort without compromising on style” and features essential wardrobe basics, casual pieces and...

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Nike launches maternity collection

Nike has announced the launch of its first maternity collection. The maternity line consists of a four-piece capsule including the Nike one tights, pullover hoodie, swoosh bra and tank top. Nike’s philosophy behind the collection is to help women as their bodies and their relationship with exercise change. The design process of the collection...