The North Face has partnered with outdoor performance wear brand icebreaker to create a capsule collection of adventure wear for Spring/Summer 2024. The new collection seeks to redefine comfort and performance and is made from merino wool and Tencel fabric blend that is 100 percent plastic-free. "In collaborating with The North Face, we've...
Apr 16, 2024
Irish fashion designer Robyn Lynch is one of eight finalists announced for the 2023 edition of The International Woolmark Prize, an award that celebrates fashion talents working with Merino wool. The other seven finalists are Paolina Russo from the UK; Rhude from the US; A. Roege Hove from Denmark; Bluemarble from France; Lagos Space Programme...
Nov 22, 2022
The Woolmark Company has launched a new campaign looking to educate consumers about the environmental impact of synthetic fibres off the back of new research from the company. The campaign, called ‘Wear Wool, Not Fossil Fuel’, uses provocative imagery to visualise the relationship between synthetic-based garments and the crude oil used to...
Sep 6, 2022
Animal welfare organisation Four Paws has announced that e-commerce retailer Zalando has signed a ‘Brand Letter of Intent’ which will see it commit to transitioning toward 100 percent certified mulesing-free wool within their own brands by 2023. Mulesing, which involves the mutilation of lambs, is only practised in Australia and is often a...
Jul 8, 2022
Luxury fashion brand Victoria Beckham has teamed up with The Woolmark Company to launch a knitwear collection for women and children. It is the first end-to-end traceable collection by the British label, and can be traced from five Australian wool farms. Launching this month, the collection comprises polo and crewneck sweaters, V-neck cardigans,...
Oct 20, 2021
Family-run footwear brand Giesswein is claiming to have launched the world's lightest Merino wool sneaker with its latest product launch. The new Giesswein ‘Wool Sneaker’ is only 160g, almost half the weight of an average running shoe, and the equivalent to 100 paper clips, 150 jelly beans, 160 feathers or even 800 raindrops explains the brand....
Jul 20, 2020
Merino wool, a natural fibre grown by Merino sheep in Australia and championed as a sustainable alternative to synthetics, does not contribute to the issue of microplastics in our oceans, according to new research from The Woolmark Company. The 'Microfibre Pollution and the Marine Biodegradation of Wool' study found that both untreated and...
Mar 27, 2020
VF Corporation has completed the previously announced acquisition of Icebreaker Holdings, Ltd., Holdings, Ltd., a privately held company based in Auckland, New Zealand, which offer products made from Merino wool, plant-based fibers and recycled fibers. Following the completion of the transaction, Icebreaker Holdings is now a wholly owned...
Apr 4, 2018
London - Raf Simons has partnered with The Woolmark Company to develop a special autumn/winter 2017 collection for his eponymous label set to feature fine Merino wool jersey, knits and woven fabrics. The wool materials have been sourced from some of the industry’s top fabric and yarn manufacturers, including Olimpias Group and Manifattura Sesia....
Jan 13, 2017
London - Sadly, the fashion industry is no stranger to undercover investigations which shed light on the darkest corners of its supply chains, especially when it comes to human right violations or animal cruelty and abuse. Not long after animal rights organization People for the Ethical Treatment of Animals (PETA) published an exposé which...
Aug 14, 2015
