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Social commerce soars in the US but security and trust still a concern

The Covid-19 pandemic has accelerated consumer adoption of online shopping, including shopping on social media, with more than a third (39 percent) of US shoppers stating that they have made a purchase on social media and would do so again. New research from Mintel reveals that 61 percent of 25-34-year-olds buy on social media, while 81 percent...

Jun 6, 2022