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88 percent of US consumers research products online to buy in-store

And people thought that shopping in stores was going to die. A new report released by the Ecommerce Foundation revealed that 88 percent of consumers research products online before buying in-store. This indicates that most consumers take an omnichannel approach to shopping. So, no, brick-and-mortar isn't dead after all. Moreover, in-store pickup...

Jan 9, 2018