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Crocs tops the charts as the world's most popular fashion brand

The primary objective of any fashion or beauty brand is to make an emotional connection to motivate consumers to make a purchase - whether they are selling the latest anti-aging serum or a simple pair of socks. Brands who have successfully developed a solid branding strategy are more likely to establish a solid foundation for growth, and have a...

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Interactive Chart: Top 10 Most Popular Fashion Brands of 2016

London: As the end of the year draws ever closer, FashionUnited takes a moment to reflect back on 2016. This year saw fashion companies taking their social media game to the next level in order to keep up with and gain the attention of the elusive millennial. Once upon a time it was enough for a fashion company to have strong products, a savvy...