natural fibres news and archive

Consumer preference shifts toward natural fibres, new Woolmark research shows

As consumers become more selective about their wardrobes, new research from Market research company Ipsos, commissioned by Australian fibre organization Woolmark, reveals a growing global preference for natural fibres. The study was conducted across the US, France, Germany, Italy and China. On average across the five surveyed markets, 82 percent...

Fashion

Farmers warn EU policy risks boosting fast fashion over natural fibres

A global coalition of farmers has raised alarm over the European Council's endorsement of the Product Environmental Footprint (PEF) methodology to underpin the forthcoming Green Claims Directive, arguing it will unfairly favour synthetic fibres and jeopardise their livelihoods. In a letter seen by FashionUnited, the group claims the PEF system...

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Fashion

Meet Animaná, the sustainable Argentinian knitwear brand

Buenos Aires - Around ten years ago, Adriana Marina, a researcher with a PhD in economy, created knitwear brand Animaná with the help of NGO Hecho por nosotros, meaning ‘made by us’ in Spanish. The purpose of the brand was to create changes both in terms of sustainability and social development within the fashion industry. Animaná means ‘a place...

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Fashion |INTERVIEW

Meet Maydi, the knitwear brand using local Argentinian fibres

Behind each brand is a mind. Behind handmade knitwear brand, Maydi, is Maria Abdala Zolezzi, an Argentinian designer with a vision to create fashion processes that respect both workers and the environment. Maydi uses fibres traditionally found in Argentina, such as merino and camelids wool to create ageless contemporary designs. Before founding...