NetBase news and archive

Chanel most popular luxury brand on social media

London - Chanel has topped a luxury brands report based on social mentions and intensity of consumer sentiment, with the French fashion house coming up most frequently from 80 countries and 700 million social media posts across luxury, watches and commerce. Chanel moved to the number one spot on the ranking of the top 45 luxury brands in Netbase...

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Fashion

Social media influences fashion purchases

A recent study has found that Facebook inspires fashion decisions while Twitter is not among the top five influencers. Fashion blogs and message boards, however, are important influencer and Pinterest and Instagram are the surprise influencers, demonstrating the strength of visual marketing. As part of the NetBase study “Social Channels of...