British fashion brand Never Fully Dressed, founded by Lucy Aylen, has unveiled a collaboration with Porto & Bello, which offers stylish and functional for individuals undergoing cancer treatment. The ‘Never Fully Dressed x Porto & Bello’ collection merges the womenswear brand’s signature prints with the practical designs of Porto & Bello, which...
Nov 1, 2024
British fashion brand Never Fully Dressed has opened its first permanent store in Los Angeles, US, as it continues to expand its global presence. Located on Melrose Avenue, the LA flagship follows the success of the brand’s store opening in New York City just under a year ago and its wholesale expansion across the US with partners, including...
Jun 20, 2024
In today's shifting retail landscape, navigating immediate challenges while focusing on future expansion for success is essential. This coming year sees retailers facing high inflation, ongoing pandemic impacts, and geopolitical unrest, leading to increased costs and financial pressures for manufacturers, retailers, and consumers alike. Despite...
Feb 9, 2024
Introducing our new swim edit launching 14.05.22 Bringing the latest designs in our striking colourways, bold prints and chic styles across one pieces & bikinis. Taking you straight from the pool to the party with a statement swim. Starting at £29, ranging from UK 6-16, with selected styles up to UK 24. Picture: Never Fully Dressed, Swimwear,...
May 27, 2022
Born from customising clothes created in Lucy Aylen’s parent’s attic to be sold at Portobello and Spitalfields markets Never Fully Dressed has grown into the Globally renowned brand it is today. Although a long way from the market days we still appreciate our growing responsibility and environmental impact as a fashion brand. As a promise to...
Sep 13, 2021
Womenswear brand Never Fully Dressed is partnering with Global-e to boost its international offering, with the creation of localised shopping experience tailored to each market. Never Fully Dressed, known for its versatile dressing and wardrobe stables sets, is hoping the partnership with Global-e will accelerate its international growth, while...
Sep 15, 2020
UK "Buy Now, Pay Later" service Clearpay has announced partnership with a number of retailers. These new brands include Gymshark, Mac Cosmetics, Reiss, Never Fully Dressed and Ren. As well as launching new partnerships, Clearpay is presenting consumers with the bi-annual Clearpay Day sale where brand partners will offer shoppers deals and...
Aug 18, 2020
As brands quickly grow and prime themselves to expand into new markets—many of which are outside of their own countries — many have chosen to open up pop-up stores to gauge the level of sales as well as overall reception. Naturally, that’s exactly what the Never Fully Dressed has done. The British contemporary brand, which is known for its...
May 3, 2019