NFL news and archive

Tennessee Titans signs retail partnership with Fanatics

NFL team Tennessee Titans has signed a long-term omnichannel retail partnership with Fanatics, the digital sports platform and provider of licensed sports merchandise to elevate its fan experience. The partnership will see Fanatics assume operations of the team’s official e-commerce business and the full suite of on-site merchandise and fan gear...

Fashion |In Pictures

Usher drops Super Bowl collection with Mitchell & Ness

The NFL has dropped an apparel collection with eight-time Grammy winner Usher and sportswear brand Mitchell & Ness following the singer’s Apple Music Super Bowl LVIII Halftime Show on February 11. The limited edition six-piece collection features new custom graphics across a football jersey, a coaches jacket, T-shirts, hoodies, and crewneck...

Fashion

Wife of 49ers fullback Kristin Juszczyk signs NFL deal

Ahead of the Super Bowl LVIII, it has been revealed that Kristin Juszczyk, the wife of fullback Kyle Juszczyk of the San Francisco 49ers, one of the two teams playing this year, has signed a licensing deal with the National Football League (NFL). Juszczyk had been building up a name for herself in the realm of fashion, designing game-day fits...

Fashion |In Pictures

Boss unveils Super Bowl collection with NFL

German fashion brand Boss has unveiled a limited-edition exclusive collection with the National Football League (NFL) celebrating the “spirit and excitement” of the Super Bowl LVIII, which takes place in Las Vegas on February 11. The seven-piece gender-neutral capsule collection features a softly padded piqué jacket, T-shirts in stretch jersey,...

Fashion |In Pictures

Duvin Design drops collaboration with Miami Dolphins

Florida-based beachwear and apparel brand Duvin Design has launched a limited-edition collaboration with NFL team Miami Dolphins. The capsule collection marks Duvin’s first collaboration with an NFL team and celebrates the Miami Dolphin’s legacy as two-time Super Bowl Champions and South Florida’s oldest major-league professional sports...

Fashion

Flag & Anthem launches exclusive men's capsule collection with Christian McCaffrey

US apparel brand Flag & Anthem has partnered with Christian McCaffrey, NFL running back for the San Francisco 49ers, to create an exclusive men's capsule collection. Launching today under the name Hippie Cowboy at flagandanthem.com, the clothing collaboration builds on the existing partnership between McCaffrey and the brand, as the...

Fashion |In Pictures

Jay-Z’s Paper Planes teams up with NFL

Paper Planes, the lifestyle apparel and accessories brand founded by Shawn ‘Jay-Z’ Carter, has unveiled a collaboration with the NFL to celebrate youth flag football. The collaboration aims to celebrate the NFL Flag International Tournament taking place at the 2023 Pro Bowl Games in Las Vegas, where 10 teams from the UK, the US, Australia,...

Fashion

NFL unveils first international grassroots merchandising collaborations

The National Football League (NFL) has expanded its ‘Origins: An NFL Collection’ internationally, with its first non-US collection with London-based brands 37 LDN and Boys Get Sad Too. The limited-edition collection celebrates the NFL London Games 2022 and include two capsule ranges from 37 LDN and Boys Get Sad Too, featuring hoodie and T-shirt...

BusinessFeatured

Charles Tyrwhitt becomes official New York Jets partner

The New York Jets has signed a multi-year deal with Charles Tyrwhitt to form the first Atlanticantic NFL brand partnership in menswear. The deal spans from the New York Domestic Marketing Area (DMA) to the UK, under the New York Jets’ recently acquired expanded territory rights, meaning that Charles Tyrwhitt is the American football club’s...

Fashion

Retired NFL player Cris Carter to star in Skechers campaign

Former Minnesota Vikings star Cris Carter has been announced as the star of Skechers Max Cushioning footwear multi-platform campaign. Carter will also be a part of the Skechers apparel marketing campaign for its lifestyle and performance company that is launching later in the year. “I was on some amazing teams throughout my career, and it feels...

Video

Video: American football player Patrick Mahomes in new Adidas campaign

In Adidas' most recent campaign video featuring Patrick Mahomes the American football player shares why he has a positive outlook during a time of conflict and pandemic. "You never have the same challenges; you have to find ways to... To combat and persevere," says the Kansas City Chiefs' quarterback in this short film shared on Adidas' YouTube...

Video

Video: CFDA and One Rockwell webinar: enhancing fashion brands' online presence

CFDA and One Rockwell, a ecommerce agency in NYC, team up for a video call sharing how fashion businesses can optimizing and adapting their online business. During a time of isolation, its critical now more than ever for brands to make sure the e-commerce experience provided to their customers is a positive one. The One Rockwell team members...