NFL news and archive

Abercrombie & Fitch launches new capsule collection with Olivia Culpo

Abercrombie & Fitch (A&F) has launched a limited-edition capsule collection with actress, entrepreneur, and wife of San Francisco 49ers running back Christian McCaffrey, Olivia Culpo. Part of the US retailer’s push to blend fan-style with a more fashion-forward approach, the capsule collection is featured in its newest female-led campaign, “In...

Fashion |In Pictures

Fear of God unveils NFL fanwear collaboration

The National Football League (NFL) has signed a multi-year licensing deal with luxury streetwear brand Fear of God to create both team and NFL shield apparel, as it seeks to elevate its fanwear offering. In a statement, the NFL said the move would allow both brands to “work to bridge the worlds of sport and fashion through an American luxury...

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Fashion |In Pictures

Lululemon continues to expand its reach into licensed sporting merchandise

Canadian activewear brand Lululemon is expanding its partnership with Fanatics with an elevated apparel collection for fans of the National Football League (NFL), continuing to expand its reach into licensed apparel for sports teams and leagues, following the success of its multi-year collaboration with the National Hockey League (NHL), which...

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Fashion

NFL Star Brock Bowers becomes equity partner in Greatness Wins

Greatness Wins, the premium performance apparel brand co-founded by Derek Jeter and Chris Riccobono, has announced that National Football League (NFL) star and Las Vegas Raiders tight end Brock Bowers has joined the company as an equity partner. Unlike many typical endorsement deals, Bowers isn't just joining Greatness Wins as a brand ambassador...

Retail

NFL and Fanatics open pop-up store in London

The National Football League (NFL) and Fanatics, the league's official retail partner, have opened a pop-up store on Carnaby Street in London, celebrating the NFL’s international games taking place in the city this month. The pop-up opens ahead of this weekend’s first NFL International Game at Tottenham Hotspur Stadium in London, which sees the...

Fashion

Pacsun extend partnership with designer Aleali May for second NFL collection

Californian lifestyle brand Pacsun has extended its partnership with LA native and fashion designer Aleali May for the second iteration of its unisex NFL collection. The limited-edition NFL x Aleali May collection, designed and styled by May, includes a range of styles across graphic tees and boxy hoodies with double-sided prints that represent...

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Fashion

NFL names Breitling as first-ever luxury watch partner

The National Football League (NFL) is continuing to expand its fashion reach with a new multi-year global partnership with luxury Swiss watchmaker Breitling, named as the league’s official global luxury timepiece partner. The move marks the NFL’s first-ever collaboration with a luxury watch brand, and is being seen as a way for the league to...

Fashion

Abercrombie & Fitch become official fashion partner of the Dallas Cowboys & Dallas Cowboys Cheerleaders

Abercrombie & Fitch has signed a new multi-year partnership with the Dallas Cowboys and the Dallas Cowboys Cheerleaders, becoming the official fashion partner for the American football team and cheerleading squad. The first partnership of its kind between Abercrombie & Fitch and the National Football League, the news comes just days after the...

Fashion

Abercrombie & Fitch named NFL fashion partner

US retailer Abercrombie & Fitch has been named as the official fashion partner of the National Football League (NFL). The multi-year agreement will see the brand carry out athlete-led campaigns and offer a series of player-designed apparel to build on its lifestyle assortment. In a release, Abercrombie said it intended to “blur the line between...

Fashion

Abercrombie & Fitch signs partnership with NFL linebacker TJ Watt for YPB activewear

Abercrombie & Fitch has signed a multi-season athletic partnership with Pittsburgh Steelers linebacker TJ Watt and his wife, former professional soccer player Dani Watt. Marking the retailer’s first-ever athletic partnership, the deal sees TJ Watt and his wife, Dani Watt, co-design a collection for Abercrombie’s activewear brand, Your Personal...

Fashion |In Pictures

Crocs signs multi-year licensing deal with the NFL

Comfort footwear brand Crocs has inked a new multi-year licensing agreement with the National Football League (NFL) to release the first-ever NFL team-inspired Crocs footwear and Jibbitz charms collection. Launching during the 2025 NFL season, the initial collection will feature products designed to “capture the passion and personality of NFL...

Fashion

Johnnie-O launches NFL fan gear through new licensing deal

American premium lifestyle brand Johnnie-O, founded in 2005 by John O'Donnell in Santa Monica, California, has signed a licensing deal with the National Football League (NFL) to develop fan gear for all 32 teams. The preppy-inspired brand, known for blending East Coast classics with West Coast casual, will create a curated collection for men and...