Athleticwear brand Champion, part of the Authentic Brands Group portfolio, is expanding its sports legacy with a new licensing deal to produce officially licensed apparel for the National Football League (NFL), adding to its existing portfolio of league partnerships which include the National Hockey League (NHL), Minor League Baseball (MiLB) and...
39 minutes ago
British beauty brand Charlotte Tilbury, part of the Spanish fashion and beauty group Puig, has announced its first-ever sports partnership in the US with the Dallas Cowboys Cheerleaders, the National Football League (NFL) cheerleading squad for the Dallas Cowboys. The move will see Charlotte Tilbury as the Dallas Cowboys Chearleaders’ first-ever...
6 hours ago
Off Season, the sports-fashion brand co-founded by Kristin Juszczyk and British businesswoman Emma Grede in partnership with the NFL and Fanatics has hired its first president, securing former Fanatics executive Victoria Picca to lead the brand’s next phase. The brand, which launched in January 2025 with NFL-licensed outerwear, said the...
Apr 2, 2025
Sportswear brand Under Armour has signed a long-term partnership with the National Football League (NFL) to provide footwear and gloves. In a statement, the Baltimore-based sports company said the new agreement would “enhance athlete performance and fan experience” and affirms both its and the NFL’s commitment to youth development. Under Armour...
Mar 26, 2025
International sports and lifestyle brand New Era Cap has launched its Super Bowl LIX champions collection honoring the Philadelphia Eagles. Designed to honor the champions after their triumphant rematch, the collection features the hats worn by players on the field last Sunday, along with those they will don during the victory parade. "Defeating...
Feb 11, 2025
Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, who went viral by reworking NFL-branded fan gear into game-day fashion, has partnered with British businesswoman Emma Grede, co-founder and CEO of Good American and founding partner of Skims, to launch a luxury fashion brand to offer a new era of fan apparel. Off Season will...
Jan 7, 2025
American menswear designer Todd Snyder has teamed up with the National Football League (NFL) and Fanatics to launch a limited-edition collection of merchandise that offers fans a “luxe take on game-day staples”. The Todd Snyder + NFL Collection launches today, December 12, offering upscale fan gear for the New York Giants, New York Jets, San...
Dec 12, 2024
Sportswear giant Nike has renewed its ongoing partnership with the National Football League (NFL), extending the agreement's end year to 2038. The duo, the relationship of which already spans 12 years, will work together on a number of key initiatives designed to “elevate [the] partnership to new heights”. Nike is currently the exclusive...
Fanatics Commerce, a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, is looking to produce more branded and female-focused collaborations following the successful launch of its Lululemon x Fanatics x NHL collection last week. The collection with Canadian activewear brand Lululemon...
Nov 5, 2024
Premium fashion brand BALR. has launched a unique collaborative capsule collection with the National Football League. The Amsterdam-based brand and the NFL have teamed up to design a range of versatile pieces around a faux new team named ‘BALR. Kings’. The collection is now available online and at select retailers worldwide. Dutch Roots,...
Oct 31, 2024
Ahead of the 2024 NFL London games this month, American sports-related clothing company Mitchell & Ness has unveiled a capsule collection with the Minnesota Vikings. The ‘Three Deep’ collection honours the Vikings’ legendary wide receiver trio Cris Carter, Randy Moss and Jake Reed with classic NFL designs featuring limited-edition bespoke...
Oct 3, 2024
Television personality, football analyst, and former professional football player Jesse Palmer has unveiled his own clothing line in partnership with Fanatics, the digital sports platform and provider of licensed sports merchandise. Called ‘J.Palmer,’ the new line is described as the “ultimate fusion of high-end fashion and passionate sports...
Sep 23, 2024