Abercrombie & Fitch launches new capsule collection with Olivia Culpo

Abercrombie & Fitch (A&F) has launched a limited-edition capsule collection with actress, entrepreneur, and wife of San Francisco 49ers running back Christian McCaffrey, Olivia Culpo.

Part of the US retailer’s push to blend fan-style with a more fashion-forward approach, the capsule collection is featured in its newest female-led campaign, “In Her Own League,” which builds on its partnership with the National Football League (NFL).

Culpo is said to have worked closely with the A&F design team to create pieces that reflect her personal style and brand, guided by the team’s trend expertise. The final result includes styles that reflect Culpo’s inspiration board, drawing on ‘90s fashion icons and designs like oversized sweatshirts. 

Culpo’s overall goal for the capsule collection was to infuse the feminine feel of Abercrombie’s mainline collection into the brand’s NFL pieces. A longtime fan of Abercrombie Culpo immediately knew which styles she wanted to include in her collection.

“Designing this collection with Abercrombie was all about merging the energy of football with a modern, fashion-driven edge,” said Culpo in a statement. “Each piece is intentionally versatile…sporty at heart but designed to feel elevated and effortless.”

Pieces are showcased in the “In Her Own League”, which features six women who are the wives or girlfriends of NFL players who are recognised for their achievements across a wide range of fields, from digital creators with millions of followers to entrepreneurs, award-winning athletes, healthcare professionals, and advocates for women in sports.

“These women are much more than an acronym; they are shaping culture both on and off the field,” said  Carey Collins Krug, Chief Marketing Officer of Abercrombie & Fitch Co., in a statement. “Our campaign is about celebrating the influence they have in shaping conversations at the intersection of fashion, sport and culture – and outfitting them for every part of that journey.”

The Olivia Culpo x Abercrombie & Fitch capsule collection includes three styles, a  a bomber jacket, a tank top and a sweatshirt, all supporting the San Francisco 49ers. The items are available in sizes XS to XXL on Abercrombie.com, with prices ranging from 40 to 200 US dollars.