Official Rebrand news and archive

Gender fluid is the future of New York Men's Day

New York Men’s Day certainly looked a little different this year, taking the virtual approach like 97 percent of New York Fashion Week did. This season, the crop of ten designers included Apotts, Carter Young, David Hart, Future Lovers of Tomorrow, Ka Wa Key, Official Rebrand, Stan, Teddy Vonranson, Timo Weiland, and Wataru Tominaga. While it is...

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Fashion

How's New York doing with diversity on the runways?

Since the CFDA released their diversity guidelines, there has been some change on the runway. Once upon a time, it wouldn't have been unheard of to attend a runway show for a major fashion designer and see a cast of all white models ranging from size 00 to 2. The men's shows tended to do better on the front of racial diversity, but most of the...

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Fashion

The new trends in menswear

GQ's November 2019 cover featured musician Pharrell Williams in a Moncler puffer dress with the cover line "The New Masculinity." This cover was a controversy, a conversation, and challenged notions of what qualified as menswear as we enter this decade and the concept of gender becomes more fluid. This was evident during New York Men's Day this...