Olympics news and archive

Luxury fashion's Olympic ambitions go beyond sportswear

On the eve of the Paris 2024 Olympic Games opening ceremony, the event is set to showcase not only athletic prowess but also a significant shift in the fashion landscape. Luxury brands are making unprecedented inroads into an arena traditionally dominated by sportswear giants, signaling a new era of high-fashion presence in sporting events as...

Fashion |In Pictures Featured

In Pictures: The who’s who of Olympic Opening Ceremony outfits

The Paris Olympics have swiftly come upon us, and on the morning of the event’s Opening Ceremony, which is set to start with a procession on the Seine River at 7:30pm CEST, we are taking a look at a selection of the always highly anticipated uniforms that will grace some of the world’s most skilled, decorated and recognisable athletes. To create...

Business

Fenty Beauty partners with the Paris 2024 Olympic Games

Pop icon and seasoned businesswoman Rihanna has announced her cosmetics brand Fenty Beauty's partnership with the Paris 2024 Olympic and Paralympic Games in true style. In an Instagram photo, a nod to her previous trip to Paris, Rihanna replaced her partner A$AP Rocky with a giant Fenty Beauty lip gloss, making the long-awaited collaboration...

CultureFeatured

Cultural Olympics: The fashion events surrounding the sporting spectacle

The Summer Olympics begin next week in Paris. However, preparations for the sporting spectacle have caused a stir in the fashion capital's calendar – runway shows have been cancelled or relocated, and some brands and buyers have stayed away this season in the face of logistical difficulties and higher costs. Despite all the challenges, the...

Fashion

Haute athleisure: Jacquemus reimagines Nike as Paris prepares for Olympic Games

Nike and Simon Porte Jacquemus have unveiled their third collaborative collection, blending fashion with athletic wear in a nod to Paris, host city of this summer's Olympic Games. The partnership, which began in 2022, continues to push boundaries between performance and style. The latest offering includes 10 lifestyle pieces, from tracksuits to...

Fashion

LVMH and Paris 2024 unveil sustainable designs for Olympic ceremonies

Luxury conglomerate LVMH has revealed its latest contributions to the Paris 2024 Olympic and Paralympic Games, showcasing a blend of heritage craftsmanship and sustainable innovation. The group, serving as the event's lead sponsor, has designed eco-friendly outfits for medal bearers and bespoke medal trays, adding to its previously announced...

Fashion |Beauty

Glossier inks partnership with USA Women’s Basketball team

Beauty brand Glossier has been named the official beauty partner of USA Basketball, women’s national team, ahead of the Olympic games in Paris. The move marks Glossier’s second foray into women’s basketball, the beauty brand extended its marketing partnership with the Women's National Basketball Association(WNBA) earlier this year, building on...

Fashion |In Pictures Featured

Laura Weber unveils Olympic uniforms for Team Ireland

Irish-born, New York-based Laura Weber, best known for embroidering the Gabriela Hearst-designed evening dress and coat Jill Biden wore for her husband’s inauguration, has unveiled the formal uniforms that Team Ireland will wear to the Paris 2024 Olympics. Weber, through her brand LW Pearl, has designed Team Ireland’s opening and closing...

Fashion

Vogue World takes Paris by storm

In a bold fusion of fashion and athletics, Vogue World transformed Paris' iconic Place Vendôme into a spectacular arena celebrating a century of style and sport on Sunday evening. Anna Wintour, Vogue's Global Editorial Director and Condé Nast Chief Content Officer, previously unveiled the ambitious vision at a star-studded press conference at...

Fashion

Lacoste launches "Olympic Heritage" collection ahead of Paris summer Olympics

Lacoste has unveiled a new capsule collection that pays tribute to the 1924 Paris Games ahead of the 2024 summer Olympic Games. Named “Olympic Heritage,” the collection sees French sport and fashion brand reimagine the graphic heritage of the historic games that took place a century ago, reinterpreting vintage styles across apparel and...

Fashion |In Pictures Featured

Ralph Lauren unveils Team USA Olympic uniforms

American fashion house Ralph Lauren has unveiled Team USA’s Americana and preppy athleisure opening and closing ceremony outfits for the Paris 2024 Olympics this summer. The 2024 games mark the ninth time Polo Ralph Lauren has been the official outfitter of the US Olympic and Paralympic teams, and the American brand has designed opening and...

BusinessFeatured

The impact of the Olympics on Paris Fashion Week: Professionals tell their stories

To leave Paris in the hands of the Olympic Games, the Fédération de la Mode et de la Haute Couture (FMCM) brought forward the dates of the Men's Fashion Week from 18 to 23 June 2024. Despite this precaution, the fashion event - which is organised around the FHCM's official calendar and an off-site diary - is set to be impacted by the global...