Olympics news and archive

What can fashion expect from the Paralympic Games?

Following the wrapping of the Paris Olympic Games, which delighted crowds and, as such, proved to be a success, it is now the turn of the Paralympic Games, which are to be held from August 28 to September 8. After an already very fashionable start to the summer of sports, driven by LVMH crossovers and trend-led athletes, what can we expect from...

BusinessFeatured

With LA 2028 looming, can the Olympics be a long-term investment for fashion?

The 2024 Paris Olympics have undoubtedly placed the fashion industry in the spotlight. Partnering with the Olympics gives brands unprecedented visibility and maximises marketing budgets, however some analysts have questioned whether direct sales will live up to the hype. But is this truly the primary objective? LVMH is a case in point. Despite...

Fashion

Dior shines in Paris in the heat of the Games

The house of Dior, a firm intrinsically linked to the essential practice of French Haute Couture, has ended up occupying a preferential and honorable place in the festivities on the occasion of the inauguration of the Paris 2024 Olympic Games. An event that is serving to offer a renewed and dazzling image of the city, at all times, and as could...

Fashion Featured

'Queer Fashion' in Paris: French fashion designers break with Olympic tradition

The opening ceremony of the Olympic Games in Paris demonstrated courage in terms of fashion. And it was not just designs from the houses of the luxury group and official Olympic partner LVMH were in the spotlight, but also young talents. With the selection of costumes and designers, those responsible for artistic direction and costumes, Thomas...

Fashion Featured

LVMH's Olympic coup melds haute couture with global spectacle

The 2024 Olympic Games in Paris have heralded a new era in the intersection of sport and haute couture, with luxury conglomerate LVMH leveraging its premier sponsorship to showcase its maisons on an unprecedented global stage. This strategic move not only elevates the Games' aesthetic but also reinforces Paris's status as the world's fashion...

Fashion Featured

Luxury fashion's Olympic ambitions go beyond sportswear

On the eve of the Paris 2024 Olympic Games opening ceremony, the event is set to showcase not only athletic prowess but also a significant shift in the fashion landscape. Luxury brands are making unprecedented inroads into an arena traditionally dominated by sportswear giants, signaling a new era of high-fashion presence in sporting events as...

Fashion |In Pictures Featured

In Pictures: The who’s who of Olympic Opening Ceremony outfits

The Paris Olympics have swiftly come upon us, and on the morning of the event’s Opening Ceremony, which is set to start with a procession on the Seine River at 7:30pm CEST, we are taking a look at a selection of the always highly anticipated uniforms that will grace some of the world’s most skilled, decorated and recognisable athletes. To create...

Business

Fenty Beauty partners with the Paris 2024 Olympic Games

Pop icon and seasoned businesswoman Rihanna has announced her cosmetics brand Fenty Beauty's partnership with the Paris 2024 Olympic and Paralympic Games in true style. In an Instagram photo, a nod to her previous trip to Paris, Rihanna replaced her partner A$AP Rocky with a giant Fenty Beauty lip gloss, making the long-awaited collaboration...

CultureFeatured

Cultural Olympics: The fashion events surrounding the sporting spectacle

The Summer Olympics begin next week in Paris. However, preparations for the sporting spectacle have caused a stir in the fashion capital's calendar – runway shows have been cancelled or relocated, and some brands and buyers have stayed away this season in the face of logistical difficulties and higher costs. Despite all the challenges, the...

Fashion

Haute athleisure: Jacquemus reimagines Nike as Paris prepares for Olympic Games

Nike and Simon Porte Jacquemus have unveiled their third collaborative collection, blending fashion with athletic wear in a nod to Paris, host city of this summer's Olympic Games. The partnership, which began in 2022, continues to push boundaries between performance and style. The latest offering includes 10 lifestyle pieces, from tracksuits to...

Fashion

LVMH and Paris 2024 unveil sustainable designs for Olympic ceremonies

Luxury conglomerate LVMH has revealed its latest contributions to the Paris 2024 Olympic and Paralympic Games, showcasing a blend of heritage craftsmanship and sustainable innovation. The group, serving as the event's lead sponsor, has designed eco-friendly outfits for medal bearers and bespoke medal trays, adding to its previously announced...

Fashion |Beauty

Glossier inks partnership with USA Women’s Basketball team

Beauty brand Glossier has been named the official beauty partner of USA Basketball, women’s national team, ahead of the Olympic games in Paris. The move marks Glossier’s second foray into women’s basketball, the beauty brand extended its marketing partnership with the Women's National Basketball Association(WNBA) earlier this year, building on...