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Greendigo sets out to make organic the new normal

Children are one of the largest consumers of apparel. They are also the most vulnerable customer segment to feel the ill-effects of synthetic clothing and toxic chemicals. With children’s skin being about 30 percent thinner than adults, it is more absorbent of substances present in their clothes. With increasing exposure to pollutants and toxins...

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Farming fashion: 100% designed by nature

Mother nature could easily be regarded as the world's greatest designer, according to new brand Right As Rain. For instance, is the perception of beauty man-made or is there natural beauty in fashion? To find out, an Italian designer and an organic farmer came up with the idea of growing shirts, having nature design fashion. After a two year...

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