Outdoor news and archive

Merrell launched new global brand platform to mark 45th anniversary

Outdoor footwear brand Merrell has launched its first-ever global brand platform, ‘It Starts Outside’, as it marks its 45th anniversary and continues to develop into a lifestyle brand. The new platform reframes the power of the outdoors and its potential to catalyze change. “It Starts Outside is more than a campaign, it’s our global point of...

Fashion

Target to launch limited-edition collection with Woolrich

Target has partnered with luxury outdoor brand Woolrich to create a special limited edition capsule collection. Launching October 18 in select stores and online, the Woolrich x Target collection features over one hundred items spanning apparel, accessories, home, gear, food, and beverage for women and men, with prices starting at 2 dollars and...

Fashion Partner Content

From parka to hardshell: which outdoor jacket suits which situation?

Silhouettes and jacket types One of the most well-known silhouettes is the parka, a longer style that covers the hips and upper thighs. Thanks to its length, this type of jacket offers extra warmth and protection against harsh wind and rain, making it a favourite in cold urban environments. Additionally, there is the hardshell, which is...

Retail

Beyond Yoga launches new brand platform as it expands into a new product category

Los Angeles-based premium active lifestyle brand Beyond Yoga has launched a new brand platform and product category as it enters into its next stage of growth. The new brand platform, Seek Beyond, is a comprehensive system that connects retail, marketing, product, and community storytelling together. To mark the platform’s launch, Beyond Yoga...

Featured

People

Obermeyer names new CEO to drive brand evolution

American ski and outdoorwear brand Sport Obermeyer, founded in Aspen in 1947, has named Kris Kuster as its new chief executive officer as the brand targets a new vision for women and year-round expansion. Kuster, formerly chief executive officer of Mammut Sports Group AG and X-Bionic, succeeds Obermeyer’s founder, Klaus Obermeyer, who is the...

People

Icebug co-founder named president of European Outdoor Group

David Ekelund, the founder of Swedish footwear brand Icebug, has been appointed president of the European Outdoor Group (EOG). He joins the trade show organisation firm alongside a slew of other new executives and board members, marking a shift in leadership as EOG undergoes notable changes. Andrew Shand of outerwear brand Helinox has been named...

Fashion |In Pictures

Kathmandu unveils new jacket made with end-of-life car tyres

New Zealand-based outdoor brand Kathmandu has unveiled a new puffer jacket crafted from recycled plastic waste, including end-of-life car tyres, as the B-Corp-certified company continues to offer sustainable options for consumers. The Epiq SE jacket is a special edition of Kathmandu’s heritage puffer jacket made in partnership with Fulgar, an...

Fashion

Skechers debuts new collection with John Deere

Footwear and apparel brand Skechers has launched a new collection with work and outdoor brand John Deere. The collaborative collection includes footwear styles for men and children that blend John Deere’s heritage with Skechers' innovative comfort-driven technologies. Designed with agricultural professionals, construction workers, outdoor...

Retail|In Pictures

Arc’teryx's newest UK flagship focuses on circularity services

Canadian high-performance outdoorwear brand Arc’teryx places circularity front and centre in its newly opening UK flagship in Covent Garden. The relocated and upsized flagship, located at 41-42 King Street, marks the brand’s biggest store in Europe, spanning 8,000 square feet. It offers Arc’teryx’s range of technical gear, footwear, and...

Retail

Gramicci to open debut store in Covent Garden, London

Outdoor and lifestyle clothing brand Gramicci has selected Seven Dials in Covent Garden, London for its first-ever physical store. The US brand, known for its high-quality, minimalistic, hard-wearing, and functional outdoor fashion, will open its debut store in May. Located at 3 Earlham Street, the 1,400 square foot store will house the brand’s...

FashionPress Release

Introducing Merrell’s MTL Skyfire 2: their lightest and fastest trail shoe ever created

The latest graduate from the Merrell Test Lab, the Merrell MTL Skyfire 2, has been unleashed. Emerging from their product advancement incubator, all MTL shoes are rigorously tested and validated by Merrell athletes to meet the highest bar for elite performance capabilities. At just 198g, the MTL Skyfire 2 is the lightest and fastest elite trail...

Fashion Partner Content

Osprey: Free pack repair services for better sustainability

Maximum adventure for our consumers, minimum landfill for the planet Osprey have been manufacturing high-quality backpacks since 1974, and whilst we are known for our technical and durable products, we are also making huge steps towards sustainability. Image: Osprey, courtesy of the brand From forest trails to mountain peaks to beach breaks, we...