Partnership news and archive

Perry Ellis International signs partnership with the NHL & NHLPA for 4 Nations Face-Off

Perry Ellis International, Inc. (PEI) has entered into a partnership with the National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) for the official 4 Nations Face-Off in the United States. Through this new partnership, the parent company of Original Penguin and Perry Ellis is set to introduce its style and...

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Perfect Moment partners with global agencies to expand presence across Europe & Asia

Skiwear and lifestyle brand Perfect Moment has partnered with two global sales agencies to help grow its presence in several key markets in Europe and Asia. Through its new strategic partnerships, the UK-based brand aims to strengthen its wholesale distribution in its focal territories, including Southern Europe and Japan. The two sales...

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Rent the Runway partners with the Dallas Cowboys Cheerleaders

Rent the Runway, a rental service offering designer apparel and accessories has partnered with the Dallas Cowboys Cheerleaders to further its connection to its local customers. To mark the start of the partnership, Rent the Runway has launched a new holiday campaign that celebrates the women of the team, both on the field and off the field. In...

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Nike extends partnership with NBA, WNBA and NBA G League through 2037

Nike, Inc. has announced the extension of its partnership with the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) for another 12 years. The partnership, which sees Nike serve as the global outfitting, merchandising, marketing and content partnership for the NBA and WNBA, strengthens sportswear brand...

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Foot Locker enters into multi-year partnership with the Chicago Bulls

Foot Locker, Inc. has entered into a multi-year partnership with the Chicago Bulls ahead of the 2024-2025 NBA season. The move sees the footwear and sportswear retailer strengthening its position within the field of basketball through several initiatives such as community activations, fan experiences, exclusive in-store activations, and...

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Moose Knuckles secures minority investment from Bosideng for strategic growth

Canadian luxury outerwear brand Moose Knuckles has entered into a strategic partnership with Chinese down apparel giant Bosideng. The exact terms of the deal were not disclosed. Moose Knuckles aims to leverage the financial backing and strategic support provided by Bosideng and its majority investor group led by international private equity firm...

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M.M.LaFleur partners with the 2024 Solheim Cup to further visibility among women's sports

New York City-based women's brand M.M.LaFleur has announced a new partnership with the 2024 Solheim Cup, a leading women's golf competition between Europe and the United States. Building on its partnership with the WNBA's New York Liberty, M.M.LaFleur's new partnership with the Solheim Cup further cements the brand's aim to champion female...

Fashion

Abercrombie & Fitch continues partnership with NFL for Fall 2024 season

Abercrombie & Fitch is set to continue its partnership with the National Football League (NFL) for the upcoming Fall 2024 season. The ongoing partnership builds on the two-year connection between the fashion brand and sports league. It includes the release of new licensed graphic apparel, social media collaboration, and content creation....

Retail

Bloomingdale's partners with Rebag to enhance access to the luxury secondhand market

US department store chain Bloomingdale’s has entered into a strategic and digital partnership with luxury resale platform Rebag. Through the new partnership both brands aim to expand access to the luxury resale market while promoting secondhand shopping. The new partnership sees Bloomingdales offer a specially curated selection of more than...

Fairs

Shein is named exclusive fashion partner for KCON LA 2024

Chinese ultra-fast fashion giant Shein has been named as the exclusive fashion partner for KCON LA 2024, a leading K-Pop fan and artist festival in Los Angeles, California, for the first time. The new partnership sees Shein introduce several immersive and interactive experiences to the event and launch a curated collection. Inspired by K-Pop...

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Spanx partners with League One Volleyball to support young volleyball players

Shapewear and lifestyle brand Spanx has partnered with League One Volleyball (LOVB), a leading youth volleyball brand, launching its professional league in the United States later this year in support of young volleyball players. This is the first time Spanx has partnered with a professional sports brand and league. The partnership sees Spanx...

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Dick's Sporting Goods announces multi-year partnerships with the Celtics and Red Sox

Dick’s Sporting Goods has partnered with two iconic sports teams in Boston, the Celtics and Red Sox. Signing two multi-year partnerships, Dick’s Sporting Goods is the official sporting goods retail partner for each team franchise. Strengthening the bond between the sportswear retailer and the Boston community, news of the partnerships comes...