Partnership news and archive

Shein is named exclusive fashion partner for KCON LA 2024

Chinese ultra-fast fashion giant Shein has been named as the exclusive fashion partner for KCON LA 2024, a leading K-Pop fan and artist festival in Los Angeles, California, for the first time. The new partnership sees Shein introduce several immersive and interactive experiences to the event and launch a curated collection. Inspired by K-Pop...

Business

Spanx partners with League One Volleyball to support young volleyball players

Shapewear and lifestyle brand Spanx has partnered with League One Volleyball (LOVB), a leading youth volleyball brand, launching its professional league in the United States later this year in support of young volleyball players. This is the first time Spanx has partnered with a professional sports brand and league. The partnership sees Spanx...

Business

Dick's Sporting Goods announces multi-year partnerships with the Celtics and Red Sox

Dick’s Sporting Goods has partnered with two iconic sports teams in Boston, the Celtics and Red Sox. Signing two multi-year partnerships, Dick’s Sporting Goods is the official sporting goods retail partner for each team franchise. Strengthening the bond between the sportswear retailer and the Boston community, news of the partnerships comes...

Retail

Claire's to launch in Walgreens store nationwide

Accessories retailer Claire’s has announced a new collaboration with healthcare, pharmacy, and retail chain Walgreens to introduce its product assortment to over 4,400 Walgreens locations nationwide. By the end of March, Claire’s best-selling jewelry, hair accessories, and cosmetics, as well as seasonal items, will be available at thousands of...

Business

Lulus teams up with Gyrl Wonder to aid women of color with careers in fashion

Lulus partnered with the nonprofit organization Gyrl Wonder to help create new opportunities for young women of color to pursue careers in fashion, media, and entertainment. The new collaboration aims to support the nonprofit's mission by providing Gyrl Wonder mentees with insights and an initial entry point into the fashion industry through...

Fairs

Manhattan Vintage announces new partnership with The RealReal

The Manhattan Vintage Show, one of New York's largest expos dedicated to vintage resale, has announced a new partnership with TheRealReal, the biggest online marketplace for authentic, luxury resale goods. The announcement comes ahead of the expo's upcoming Winter Show next month, where at least 20 new dealers are set to attend. Led by Amy...

Business

HanesBrands and the Georgia Tech extend apparel partnership

Apparel company HanesBrands has extended its current apparel partnership with Georgia Institute of Technology (Georgia Tech), a deal that sees the company hold exclusive rights to Georgia Tech apparel in retail. Georgia Tech joins over 25 prestigious universities, such as Florida State, Penn State, University of Michigan, Clemson, and Auburn, in...

People

NBA star Nikola Jokić signs signature footwear deal with 361°

Performance footwear brand 361° has signed a deal with NBA star and Denver Nuggets player Nikola Jokić who has taken on the role of global brand ambassador. Under the new partnership, Jokić will design a signature performance basketball shoe with 361°. Until then, he will wear the Big 3 Future High on-court, the latest performance basketball...

Business

Foot Locker announces new multiyear partnership with NBA

Foot Locker has signed a multiyear partnership with the National Basketball Association (NBA), which sees the US sportswear retailer become an official league marketing partner in the US. The new partnership builds on the long-standing relationship between the two that dates back to 1999 and comes on the heels of the launch of Foot Locker's "The...

Business

TikTok Shop partners with Real Authentication for pre-owned handbag verification

TikTok Shop has partnered with luxury goods authentication firm Real Authentication to evaluate the authenticity of pre-owned handbags. The new partnership sees TikTok Shop leveraging the expertise of Real Authentication to assess the legitimacy of second-hand handbags prior to offering them for sale, thereby increasing customer security and...

Business

Skims becomes official underwear partner for the NBA, WNBA, and USA Basketball

Skims, the shapewear and swimwear brand co-founded by Kim Kardashian, has been named the official underwear partner for the National Basketball Association (NBA), Women’s National Basketball Association (WNBA), and USA Basketball. A multi-year partnership, the announcement comes days after the launch of Skims' debut men's collection, marking a...

Fashion Partner Content

Replay is The New Official Denim And Formalwear Partner of FC Bayern Munich

Replay and FC Bayern Munich have signed a sponsorship agreement for the next four seasons. Replay will be the official sponsor until June 2027 and will outfit both the players and the club's technical and management staff with formal and casual clothing. The existing partnerships that see Replay working with other prestigious clubs such as PSG,...