Partnership news and archive

Orlando International Fashion Week teams up with Orlando International Fringe Festival for its 35th anniversary

Orlando International Fashion Week (OIFW) has entered into a new partnership with the Orlando International Fringe Theatre Festival as part of the theatre festival’s 35th anniversary celebrations this year. As part of the partnership, OIFW will host a showcase on May 16, 2026, within the Outdoor stage that will include avant-garde, futuristic,...

BusinessPress Release

Dior and UNESCO’s renewed partnership

On 16 March, Dior and UNESCO renewed their partnership aiming to empower women leaders and cultivate the transmission of savoir-faire. On this occasion, Delphine Arnault, Chairman and CEO of Christian Dior Couture, and member of the LVMH Board of Directors and of the Executive Committee, and Khaled El-Enany, Director-General of UNESCO, met and...

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Clo Virtual Fashion partners with Shima Seiki

Shima Seiki, a knitting solutions provider and the developer of Apexfiz Design software, has joined the Clo ecosystem partnership program (EPP) from Clo Virtual Fashion. Apexfiz Design software supports several design functions, including pattern creation, color development, and textile simulations, making it a strong complement to Clo’s digital...

Retail

Lulus launches on Amazon & partners with Victoria's Secret as part of digital wholesale push

Lulus has launched a dedicated storefront on Amazon and a new online wholesale partnership with Victoria’s Secret (VS), as the California-based fashion brand strengthens its online wholesale presence. The dedicated Lulus storefront on Amazon offers a curated dress assortment from Lulus, with the majority of styles available exclusively on Amazon...

Fashion

Abercrombie & Fitch unveils limited-edition Super Bowl LX collection

Abercrombie & Fitch has revealed its limited-edition Super Bowl LX collection, ahead of the big game on February 8. The complete collection includes six styles for women, men, children, and babies/toddlers, including sweatshirts and t-shirts, retailing between 45 and 150 dollars. One style from the Super Bowl LX collection, a men’s Super Bowl...

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Sergio Hudson partners with AI try-on firm Spreeai

American designer Sergio Hudson has partnered with AI try-on technology firm Spreeai. The partnership, which goes live on December 19, sees Sergio Hudson US customers accessing Spreeai's AI-powered platform via Sergio Hudson’s e-commerce website to try on the designer’s latest collection digitally. “I’m thrilled to officially partner with Sergio...

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Circulose partners with Birla Cellulose for advancement of circular textiles

Swedish recycling textile pulp manufacturer Circulose has entered into a strategic partnership with Birla Cellulose, a sustainable viscose fiber manufacturer, to help accelerate textile recycling through enhanced brand collaborations and access to end-to-end solutions across the value chain. Under the new partnership, Circulose will supply Birla...

Fashion

Abercrombie & Fitch launches new capsule collection with Olivia Culpo

Abercrombie & Fitch (A&F) has launched a limited-edition capsule collection with actress, entrepreneur, and wife of San Francisco 49ers running back Christian McCaffrey, Olivia Culpo. Part of the US retailer’s push to blend fan-style with a more fashion-forward approach, the capsule collection is featured in its newest female-led campaign, “In...

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Gap Inc. partners with Klarna to offer US customers flexible payment options

Apparel retailer Gap Inc. has partnered with Klarna, a global digital bank and flexible payments provider, to offer Klarna’s range of payment options to US customers across its portfolio of brands, including Gap, Banana Republic, Old Navy, and Athleta. “We are excited to offer our customers more choice, convenience, and control by offering a...

Fashion

Abercrombie & Fitch become official fashion partner of the Dallas Cowboys & Dallas Cowboys Cheerleaders

Abercrombie & Fitch has signed a new multi-year partnership with the Dallas Cowboys and the Dallas Cowboys Cheerleaders, becoming the official fashion partner for the American football team and cheerleading squad. The first partnership of its kind between Abercrombie & Fitch and the National Football League, the news comes just days after the...

Fashion

Orly announces first-ever multiyear partnership with the WNBA LA Sparks

Los Angeles nail brand Orly has signed a multi-year partnership with the WNBA’s LA Sparks, marking the first-ever nail partner for the team. Coinciding with Orly’s 50th anniversary, the launch of the three-year partnership sees Orly working with the Los Angeles women’s basketball team to create and debut customer nail looks for each player....

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SVP Worldwide partners with Dyno to enhance distribution of sewing accessories in North America

SVP Worldwide, the largest consumer sewing machine company in the world and owner of brands like Singer, Viking, and Husqvarna, has entered into a strategic partnership with Dyno LLC, producer of sewing notions and accessories, for the distribution of sewing accessories across North America. As of July 1, 2025, Dyno has extended its long-term...