Patou news and archive

Paris street style: Patou SS24 show attendees were ambassadors for the brand

On July 2, 2023 ahead of Haute Couture week in Paris, Patou’s Guillaume Henry presented his ‘Dancing Diaries’ collection for ss24. The designer stayed close to his signature style, showing a diversity of young and sexy looks for both daytime and the evening. Henry’s posse of influencer friends were in full attendance, dressed head-to-toe in...

Fashion

Patou partners with Fairly Made, giving greater transparency into its products

Patou has become the first luxury brand to partner with Fairly Made, a green tech startup, to offer transparency on the traceability and environmental impact of its "Les Essentiels" product line. Since its relaunch in 2018, Patou has been committed to prioritising sustainable practices in the development and production of its products. This...

Video

Video: Patou at Paris Fashion Week

In this video, fashion label Patou has presented its SS22 collection at Paris Fashion Week (PFW). Watch the video below. Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace. Video: FF Channel via YouTube Photo credit: Galaxy Rose Cbiz, Facebook

Video

Video: Patou FW21 collection at PFW

In this video, French luxury fashion house Patou has presented its FW21 collection at Paris Fashion Week (PFW). Watch the video below. Do you want to see more FW21 clothing collections? Click here to view the FashionUnited Marketplace. Video: IMAXtree.tv via YouTube Photo credit: Paris Fashion Week

Video

Video: LVMH's "Patou" campaign video

LVMH Brand Jean Patou has been rebranded to "Patou". Here is the campaign video presenting it. Source: Patou, YouTube.

Fashion

Jean Patou fashion house rebrands to Patou

After being taken over by luxury giant LVMH back in 2018, Jean Patou has now revealed its new name, Patou, as part of a new brand identity. LVMH acquired Jean Patou in order to “relaunch women’s ready-to-wear at the iconic French couture house,” the company said on its website. Patou’s new artistic director, Guillaume Henry, will present his...