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Fashion

Payless launches "Powered by Payless" to aid at-home learning

Payless Shoes is working to help students, teachers and families as they approach the new school year. The footwear retailer, who recently emerged from bankruptcy and relaunched its North American business, has launched a new initiative called "Powered by Payless." Powered by Payless will partner with deserving schools across the U.S. to provide...

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Fashion

Payless Shoes tricked influencers into paying luxury prices

Payless Shoesource proved that pricing is all about how an item is marketed. In a part-advertisement campaign, part-prank, part-social experiment, the budget footwear retailer convinced shoppers to pay luxury prices for bargain shoes. Payless created a fake luxury brand, which it called Palessi, and occupied a temporary retail space in a former...

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