Ground Up expands into hosiery via expansion of PepsiCo partnership
Footwear licensing firm Ground Up has expanded into hosiery after extending its existing partnership with PepsiCo through the addition of the Cheetos brand. The partnership, driven by licensing agent The Joester Loria Group, marks the first time Ground Up has ventured into the hosiery category, building on the firm’s ongoing evolution “from a...
loading...