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Retail|Interview

Personal shopping at Le Bon Marché Paris: “Our services are available to all clients”

Bastien, head of personal shopping and private salons at Le Bon Marché (LVMH), discusses his career at the iconic Paris' department store. He covers the organisation and accessibility of these services, the central role of human connection in his profession and the inter-brand exchanges encouraged by the Virtuosos 2025 programme. What has your...

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Fashion

Why personal shopping is essential

Formerly reserved for a confidential clientele, the practice of "personal shopping" is becoming widespread. In a context where the act of shopping in a boutique is becoming a signposted route, between the distributor of hydroalcoholic gel and adhesive tape, brands have responded with a personalised approach to shopping. To help consumers find...

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