PIM news and archive

Why merchandising is becoming an information science

Justin Thomas, VP Sales, EMEA North for Akeneo explains why merchandising is moving from intuitive decisions to attribute level performance analysis and why this matters in the new AI age. We are moving away from a time when merchandising was driven by instinct, experience and intuition, which provided merchandisers with the ability to spot...

BusinessPartner Content

N Brown completes Akeneo’s PIM transformation across Simply Be, Jacamo and JD Wiliams brands ahead of Peak 2024

N Brown Group plc, the inclusive fashion and homeware digital retail group, has implemented its new Product Information Management (PIM) system in partnership with Akeneo – the Product Experience Company. The transformation, implemented ahead of the critical Peak Trading Period in Q4, will improve customer experience across its Simply Be, Jacamo...

BusinessPartner Content

Fashion’s need for an omnichannel approach

For fashion brands and retailers looking to thrive in a post-COVID-19 landscape, developing a strong omnichannel strategy is no longer an option but a must. Fashion brands need to begin embracing a digital mindset and be willing to interact with consumers on whatever platform they are on, outside of their own website and physical stores. As...

BusinessPartner Content

Why you need digital shelf analytics to sell effectively across all channels

The rise of the internet altered the way we browse and shop for good. The outbreak of COVID-19 only intensified the digital shift, underlining the ease and speed of online shopping. As lockdowns rapidly became the new normal, retailers and shoppers alike increasingly turned to the digital world, increasing e-commerce's share of retail trade from...