Pride news and archive

Ugg partners with Alok for ‘URseen’ Collection for Pride 2024

California-based lifestyle brand Ugg has partnered with internationally acclaimed comedian and author Alok (they/them) to develop the brand's Pride collection for 2024, URseen. Described as an "expressive offering with and for LGBTQ+ community," the all-gender collection includes the URSeen Platform clog and the URSeen dress. Both pieces are...

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Swatch sues Malaysian government over banned rainbow watches

The annual surge in the release of Pride-themed products, adorned with vibrant rainbow flags in support of LGBTQ+ equality, shows no sign of slowing down, as brands hope to gain their share of the pink pound. Nevertheless, certain products are embroiled in controversy, not due to their ostentatiousness, but for running afoul of local laws....

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Inditex Germany Signs the Declaration of Welcoming Out

INDITEX Germany becomes an official PATRON of WELCOMING OUT and sends a message of diversity, openness and acceptance with their internal event "PRIDE DAY" under the motto "YOUR PRIDE IS OURS". INDITEX (including the brands Zara, Zara Home, Massimo Dutti, Bershka, and Pull&Bear) announces, that the company is now an official PATRON of WELCOMING...

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Target partially removes Pride Collection following backlash

American department store chain Target has said that it will be removing part of its collection celebrating Pride Month after employees faced threats while at work. In a statement, the retailer noted that it had offered such an assortment “for more than a decade”, however it had seen a different response to the products this time round. The...

Fashion

Blenders Eyewear debuts new philanthropic initiative

Blenders Eyewear launched a new charitable giveback programme 'Blenders Cares' to support impactful non-profit organisations “to make positive and long-lasting change for important issues”. Since its inception in 2012, Blenders Eyewear has supported and celebrated causes including breast cancer awareness and LGBTQIA+ rights. The Blenders Cares...

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& Other Stories to celebrate Pride with LGBTQIA+ artist residencies

& Other Stories is celebrating Pride 2022 by lending its platform to five creatives from the LGBTQIA+ community to amplify underrepresented voices within its stores, including London and New York. The retailer is teaming up with LGBTQIA+ artists including Yasha Lelonek, Djamila Imani, ShayShay Konno, Stella Zekri and Hanna Kisch throughout the...

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In a month of Pride-themed collections, Savage x Fenty has relevance

Rihanna’s lingerie brand Savage X Fenty echoes the sentiment of her beauty business: celebrating fearlessness, confidence and inclusivity. Perhaps this is why the company debuted its second Pride collection and campaign this week, which features everything from rhinestone and lace trimmed underwear to fishnets and a smoking jacket, to celebrate...

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Nyx Cosmetics enters metaverse through diversity hub in The Sandbox

Nyx Professional Makeup has been revealed as a collaborator for the People of Crypto Lab’s (POC) metaverse diversity hub set to debut in The Sandbox, an open world online platform. The trio have announced plans to work together on the Valley of Belonging, a diversity, equity and inclusivity space within the metaverse that is set to launch June...

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5 Brands launching Pride Collections with a Difference

June is the month of Pride and some brands are doing more than lip service and making inclusivity a priority. For the past several years, a plethora of brands from high street to sportswear to luxury, have unveiled collections and collaborations that directly benefit the LGBTQIA+ community, either through awareness or donating to relevant...

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Kenneth Cole and Zynga create High Heels game for Pride month

American designer Kenneth Cole has partnered with game creator Zynga, to debut the Kenneth Cole Pride 2021 collection and ‘High Heels’ game. This is the first time Kenneth Cole has been featured in a mobile game, allowing players to dress their character in the latest collection and strut down a virtual runway. Chairman and chief creative...

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UGG launches Pride campaign with Lil Nas X

UGG, the Australian sheepskin shoe company, has launched a Pride campaign with Lil Nas X. Think fluffy rainbow hued slippers and that is just the start. Dressed in head to toe purple a la Prince, Lil Nas is seen lounging against a backdrop of balloons, glitter, flowers donning a sparkly crown, chunky gold jewellery, and the pièce de resistance:...

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Happy Socks takes new approach to Pride month

Happy Socks is switching it up for pride month this year. The brand, known for its colorful and whimsical campaigns, has switched from doing its rainbow filled, large scale campaign for pride month to donating their entire campaign budget to InterPride, an organization promoting LGBT, queer, and intersex Pride. In addition to the brand donation,...