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Printemps launches its first digital fashion brand

French department store chain Printemps has revealed its new digital fashion brand as it continues to venture into the Web3 market. Under the label ‘Digital Fashion by Printemps’, the retailer will be launching its first virtual collection ‘Magnetic Vibes’, which is available to browse and shop on its e-commerce website. The 40-piece collection...

Oct 7, 2022