Project Loud news and archive

Business of Fashion predicts success for Rihanna x LVMH

Business of Fashion predicts success for Rihanna’s luxury label, especially considering the performance of her lingerie and beauty lines. Analyst Mario Ortelli told the publication that LVMH knows what it’s doing. “They have one of the best platforms in the world in terms of design, marketing, distribution, supply chain.” While the project’s...

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LVMH registers company called "Project Loud". Could it be Rihanna's label?

LVMH is doing their best to keep the news of Rihanna's latest label under wraps, but when you're one of the most watched fashion icons in the music business, those efforts are futile. Fashion Network has reported that the luxury conglomerate has quietly created an under-the-radar company called Project Loud, which is allegedly the fully fledged...