retail experience news and archive

Abercrombie & Fitch launches experiential A&F Hotel

Just in time for the holiday season, American fashion and lifestyle brand Abercrombie & Fitch has launched A&F Hotel, a new way for customers to experience a weekend getaway and traveling retail pop-up. According to an announcement from the brand, the experience was inspired by Abercrombie & Fitch’s campaign and content series, “Do 96 Hours In.”...

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Jewelry brand Aurate opens two locations in New York based on data

Aurate is expanding its retail presence with two new stores in New York. According to an announcement from the direct-to-consumer fine jewelry brand, one of the locations is in Soho and the other on Madison Avenue. The stores feature a three-room layout, made with female-owned and operated architecture team Alda Ly, and has installations to...