Abercrombie & Fitch launches experiential A&F Hotel

Just in time for the holiday season, American fashion and lifestyle brand Abercrombie & Fitch has launched A&F Hotel, a new way for customers to experience a weekend getaway and traveling retail pop-up. According to an announcement from the brand, the experience was inspired by Abercrombie & Fitch’s campaign and content series, “Do 96 Hours In.”

“Abercrombie & Fitch believes extraordinary things can happen in 96 hours—whether it’s making an adventure out of a long weekend or treating yourself to a self-indulgent staycation,” A&F’s senior vice president of marketing Carey Krug said in a statement. “The ‘Do 96 Hours In’ traveling pop-up reflects A&F’s position that every day should feel as exceptional as the start of a long weekend.”

The pop-up experience showcases hand-picked products for both Los Angeles and New York, along with four days of activities, programming, and destination-inspired shopping events. A&F Hotel—which will be at The Hoxton in Downtown Los Angeles from Nov. 7-10 and at the The Hoxton Williamsburg Dec. 12-15—will allow visitors to discover each city in a unique and new way.