Retraced news and archive

How Grounded People is changing the fashion industry, one vegan shoe at a time

Grounded People is a Vancouver-based sustainable footwear brand. Dedicated to reversing the harmful environmental impact of the global fashion industry, the PETA-approved brand has each pair of shoes made almost entirely by hand in what it calls the world’s only 100 percent vegan shoe factory. Not only does Grounded People use recycled materials...

Business

How transparency can mitigate environmental and human rights risks

Blockchain start-up Retraced was founded with the aim to make global production processes more transparent, also for the textile and garment industry. The company recently shared highlights of the year 2022, among them closing its second funding round and raising 6.5 million euros, winning three awards, expanding its team and having its platform...

Business

Marc O’Polo partners with Retraced for more supply chain transparency

Image: Marc O’Polo & Retraced Swedish-German premium brand Marc O'Polo has entered into a strategic partnership with Blockchain start-up Retraced to achieve greater transparency in its supply chain and to be able to individually trace each item. In doing so, the fashion company is not only tackling an important milestone in its own...

Business

Farm-to-fashion cotton traceability through new Retraced app

Through its farm-to-fashion cotton traceability project with vertically integrated denim and apparel manufacturer Artistic Milliners, blockchain start-up Retraced is able to trace every single kilogram of cotton from farm to final garment. This transparency is increasingly important for the fashion industry with consumers demanding more...

BusinessFeatured

Blockchain start-up Retraced: “We aim to prove transparency pays off”

The ascent of German blockchain start-up Retraced has been rapid: Founded in October 2018, and just over a year later, the company won the German Sustainability Prize 2019. During the pandemic year 2020, Retraced was able to win over 40 fashion companies (including Armedangels, Boyish Jeans and ErlichTextil) and started 2021 with raising one...

BusinessFeatured

Fashion blockchain start-up Retraced raises 1 million euros in seed funding

German start-up Retraced uses blockchain technology to collect data in the value chain of fashion brands and thus contributes to transparency in the supply chain: While companies can use an innovative tool to check and optimise their supply chain, end customers can trace the extent to which their consumer behaviour influences the environment and...

Business

Fashion blockchain start-up Retraced starts blog about transparency

The question of transparency is currently where sustainability was just a few years ago: Companies - not only those in the textile and apparel industry - are not sure what added value it brings them and their supply chains and doubt that it is a necessity now or could be soon. They also have scruples about revealing important supply sources....

Business |INTERVIEW Featured

Fashion blockchain start-up Retraced: “Building trust throughout the entire industry”

German start-up Retraced uses blockchain technology to collect data in the value chain of fashion brands and thus contributes to transparency in the supply chain: End customers can trace the extent to which their consumer behaviour influences the environment and the lives of the people involved with a particular product. For this business model,...