Fashion blockchain start-up Retraced: “Building trust throughout the entire industry”

German start-up Retraced uses blockchain technology to collect data in the value chain of fashion brands and thus contributes to transparency in the supply chain: End customers can trace the extent to which their consumer behaviour influences the environment and the lives of the people involved with a particular product. For this business model, the startup, which was only founded in October 2018, won this year's special prize for digitalisation in the start-up category of the German Sustainability Awards 2020. FashionUnited wanted to learn more about the idea behind it and talked to co-founders Lukas Pünder (CEO) and Philipp Mayer (COO & CMO) about the challenges and latest developments.