Salesforce news and archive

Black Friday 2024: What lessons does it offer for the Christmas campaign?

After the intense Black Friday, a date that has evolved to become a key thermometer for measuring consumer confidence and a turning point in retail sales, companies are preparing for a crucial stage of evaluation and adjustment. Historically associated with the transition from "red numbers" (losses) to "black numbers" (profits), this strategic...

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Retail

Hush launches new e-commerce website

Fashion and lifestyle brand Hush has launched its new e-commerce website, introducing a mobile-first design, as it looks to offer an “elevated digital retail experience” for its global customer base. The new mobile-first site has been designed with the handheld user in mind, making the site six-times faster for those browsing via mobile, and it...

Retail

Diane von Furstenberg unveils virtual shopping experience

Luxury fashion brand Diane von Furstenberg has teamed up with retail tech giant Salesforce to developed and launch ‘DVF 360’, an immersive and engaging 3D shopping experience that allows consumers to take a virtual tour of the brand’s headquarters and products. Powered by Salesforce Commerce Cloud, ‘DVF 360’ lets shoppers take an immersive...