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Diane von Furstenberg unveils virtual shopping experience

By Danielle Wightman-Stone


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Luxury fashion brand Diane von Furstenberg has teamed up with retail tech giant Salesforce to developed and launch ‘DVF 360’, an immersive and engaging 3D shopping experience that allows consumers to take a virtual tour of the brand’s headquarters and products.

Powered by Salesforce Commerce Cloud, ‘DVF 360’ lets shoppers take an immersive virtual reality tour, without requiring a headset, of the luxury brand’s New York headquarters, as well as to browse the brand’s autumn/winter 2018 collection, and even see an intimate, behind-the-scenes view of the iconic designer's personal workspace.

The experience, which also allows customer to make purchases via the new system, was unveiled during New York Fashion Week and has been rolled out on DVF.com and in the brand’s New York flagship, where DVF store associates will have iPads to guide shoppers through the virtual environment.

Sandra Campos, chief executive officer of Diane von Furstenberg, said in a press release: "Since Diane von Furstenberg and the DVF brand have global recognition, we wanted to provide digital access to our DVF headquarters and invite consumers to experience the brand from the inside. Our partnership with Salesforce allows us to share everything from our luxurious Swarovski designed staircase to Diane's iconic office while highlighting top looks of the season.

"We acknowledge that the future of shopping will blur the line between physical and digital, and we believe this innovative 360 experience will add excitement and connect us even further with our community.”

Jamie Domenici, global SVP, customer adoption and growth, Salesforce Success Cloud and customer success group, added: "Launching new customer experiences isn't a once a year, once a quarter activity—the companies that are winning understand the importance of moving fast and innovating for their customers every single day. DVF really gets it.

“Salesforce is proud to be a trusted partner to them in innovation, and to help bring their vision for immersive shopping to life."

Images: via DVF.com

Diane Von Furstenberg