Selected news and archive

Mid-length: jorts and shorts as new staple piece at Selected

For spring/summer 2026, Selected is focusing on a silhouette that redefines familiarity: jorts and long shorts that finish just above the knee. This creates a precise line between nonchalance and tailoring. Whether in denim or a minimalist chino style, the new lengths form the basis of the season. Striped shirts create effortless everyday looks;...

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Business|Interview

At CIFF, Selected unveils modular retail concept as global rebrand continues

At the ongoing edition of CIFF, Bestseller-owned Selected is stepping up its transformation, unveiling a new modular retail concept as it accelerates a broader European expansion strategy. The launch marks progress in the Danish brand’s transition from brand to label, with department store partnerships and shop-in-shop formats central to its...

FashionPress Release

SELECTED FW26: Craft-Led Design Inspired by a Michelin-Starred Collaboration

SELECTED’s Fall/Winter 2026 collection is built around “Håndværk”, the Danish word for craft, placing material integrity, functionality and human touch at the heart of the season. This philosophy is directly reinforced by the brand’s collaboration with Michelin-starred Danish restaurant DOMESTIC, whose commitment to local sourcing and...

FashionPress Release

Selected SS26: Effortless and elevated escapism

For Spring/Summer 2026, Selected of Bestseller unveils “The Resort Club,” a collection rooted in the spirit of luxurious, early-‘80s travel. Framing its narrative around sun-drenched backdrops and the golden age of summer escapism, the brand channels a world of lavish garden parties, yachtside lounging, and cosmopolitan dressing. The overarching...

Fashion Partner Content

BESTSELLER launches design competition for global talents

In 2025, the international fashion company BESTSELLER celebrates its 50th anniversary. The celebration will include a design competition, inviting international design students and talents to create a capsule collection that interprets five decades of design. Since 1975, when BESTSELLER was founded, fashion has been a kaleidoscope of change, a...

Fashion

Selected Femme launches dress made from Cycora

Bestseller brand Selected Femme has created a limited-edition dress crafted from material innovation Cycora, a regenerated polyester from material science company Ambercycle. While virgin polyester is usually dependent on petroleum-based resources, Ambercycle’s Cycora material is a regenerated alternative to conventional polyester, crafted from...

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Fashion

Selected launches first 100 percent sustainable collection

Danish brand Selected has launched its first 100 percent sustainable collection for both men and women: Selected Lab. The all black collection features a total of 16 items for Selected Femme and 16 items for Selected Homme spanning outerwear, shirts, trousers, shoes, belts and tailoring, with prices ranging from 39.99 euros to 349.99 euros....

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Jack & Jones brand director departs

Morten Mortensen, brand director at Bestseller’s Jack & Jones and Selected, is leaving after 27 years, as he looks to “try something else”. During his tenure, Mortensen has been credited as the driving force behind Bestseller building a strong menswear offering and building a strong management team for Jack & Jones and Selected. “Morten has been...