Silver Jeans Co. news and archive

Silver Jeans Co. stays ahead in plus size market

Canadian-based brand Silver Jeans Co. has recently experienced success with their plus-size collection. After launching a new campaign featuring vice president of design Janice Marks, the brand has revealed where their success comes from: consistency. "For the last ten years, Janice has been behind the scenes putting her heart into making our...

Fashion

Silver Jeans Co. launches personalized shopping experience with Fitcode

Fitcode and Silver Jeans Co. have teamed up to provide a personalized, fit-focused shopping experience. The initiative has launched today. "After seeing the results from the Fitcode integration on our jagjeans.com site, this decision was simple," says Mike G Girardin, director of e-Ccmmerce at Silver Jeans Co and Jag Jeans, an existing Fitcode...

Fashion

Joe's Jeans and Silver Jeans Co. add Fitcode

Joe's Jeans and Silver Jeans Co. just announced that they were partnering with Fitcode. Following Hudson Jeans, the two denim companies are teaming up with the fashion-data platform for their customers. Fitcode allows for customers to take a fit quiz that will help analyze a perfect fit in terms of jeans. The experience will be on joesjeans.com...