Skims news and archive

Skims becomes official underwear partner for the NBA, WNBA, and USA Basketball

Skims, the shapewear and swimwear brand co-founded by Kim Kardashian, has been named the official underwear partner for the National Basketball Association (NBA), Women’s National Basketball Association (WNBA), and USA Basketball. A multi-year partnership, the announcement comes days after the launch of Skims' debut men's collection, marking a...

Fashion |In Pictures Featured

Skims launches menswear line with Neymar campaign

Kim Kardashian’s shapewear and swimwear brand Skims is expanding into menswear with the launch of Skims Mens, driven by the fact that 10 percent of the brand’s customers are already men. Skims Mens, available from October 26, will offer “technically constructed” briefs and ultra-soft boxers, as well as comfortable tanks and T-shirts rooted in “...

Fashion

Skims claims to have reinvented the pushup bra

Skims, the Kim Kardashian co-founded underwear brand, has introduced what it calls a groundbreaking pushup bra, redefining lingerie with innovative design. The bra, named the "Ultimate Bra," was created using advanced techniques like 3D scans of a multitude of different shapes and eschew the single foam pad from conventional push-up bras,...

ManagementFeatured

Skims secures four billion dollar valuation and sizable funding round

Kim Kardashian’s Skims has snapped up a four billion dollar valuation after closing a sizable funding round led by Wellington Management. The shapewear and intimates brand, which was co-founded by the reality star in 2019, secured 270 million dollars in the Series C round, with the funds to go towards accelerating the brand’s product innovation...

Retail

Skims to open permanent retail stores

Shapewear brand Skims, co-founded by celebrity entrepreneur Kim Kardashian, is set to pursue an ambitious retail expansion strategy with the planned opening of its first permanent stores in 2024. According to Bloomberg, the company aims to inaugurate its flagship store in Los Angeles during the first half of the year, followed by a subsequent...

Retail |In Pictures Featured

Skims open first-ever European pop-up at Selfridges

Kim Kardashian’s shapewear and swimwear brand Skims has opened its first-ever European pop-up experience at Selfridges in London. The Skims pop-up, located within The Selfridges Corner Shop, has been designed in partnership with the brand’s long-time collaborator, Willo Perron of Perron-Roettinger, as a summer Los Angeles poolside oasis,...

Fashion Featured

Prada Group dominates Lyst Index, Skims and JW Anderson make first entry

Prada Group dominated the Q1 2023 Lyst Index, a ranking of the most popular apparel brands compiled by fashion search engine Lyst. The group’s namesake label topped the index for the second quarter in a row as searches for the brand increased 22 percent. Meanwhile, Miu Miu - which is also owned by Prada Group - moved from fourth to second place...

Fashion

Skims relaunches swimwear line

Kim Kardashian and Jens Grede's co-founded brand Skims, best known for its technically constructed underwear, loungewear and shapewear, just announced the return of the Skims Swim Shop with a brand new campaign. After a year-long wait, the brand is back with its biggest swim collection to date, promoting 10 new silhouettes, reinvented cover ups,...

Management

Skims taps first chief commercial officer

Kim Kardashian’s Skims has named its first-ever chief commercial officer to be Robert Norton, a role newly created to support its mission of becoming a “global retail brand”. Norton joins the US shapewear company from Moncler, where he served as president for nearly six years, starting May 2017. Prior to Moncler, the exec also held the position...

Fashion

Skims launches extended bra collection

Kim Kardashian’s shapewear brand Skims have launched an expanded bra category, following three years of development to offer the most comfortable and confidence-boosting bras with “unparalleled levels of comfort and support”. In the press release, Skims states that the bras have been engineered to “flatter, shape and smooth,” to ensure women...

Fashion |In Pictures

Skims launches adaptive collection

Kim Kardashian’s shapewear brand has launched a new adaptive collection to make its range accessible for even more body types and sizes. The adaptive collection aims to address a gap in the accessibility market with each Skims piece, including a bralette and briefs, featuring closures located towards the front of the garment and body for...

Fashion |Opinion Featured

Gap’s Yeezy partnership under scrutiny following Kanye West criticism

Gap’s longstanding partnership with Kanye West is under scrutiny and could be tainted in controversy after the designer and singer was temporarily suspended from Instagram after voicing a racial slur. West, who now goes by the name Ye, regularly posts unfiltered ire towards ex wife Kim Kardashian and new partner actor Pete Davidson, before...