Skims news and archive

Skims promotes Kim Schraub to chief brand officer, names Erin Magee chief design officer

Skims has promoted Kim Schraub to chief brand officer and appointed Erin Magee as chief design officer, both newly created roles at the company. The appointments were announced on Monday. Schraub has been with Skims, co-founded by Kim Kardashian and Jens Grede in 2019, since before the brand launched, having led design and creative vision across...

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Business

Skims enters India through Reliance Brands partnership

Kim Kardashian's Skims is set to embark on a new venture into the Indian market through a partnership with Reliance Brands Limited (RBL), marking the shapewear and lifestyle brand's latest step in its international retail expansion. Under the agreement, RBL will operate Skims across physical stores and digital channels in India, with the brand's...

People

Skims names vice president of communications

Skims, the solutions-oriented brand co-founded by Kim Kardashian and Jens Grede, has appointed Jasmine Sevan as vice president of communications. In a statement, Skims said that Sevan will help lead the brand’s global communications strategy to strengthen the brand’s position “at the intersection of fashion, culture and innovation” as the...

People

Skims names Tracy Nguyen chief communications officer

Skims has promoted Tracy Nguyen to chief communications officer, a newly created position at the intimate apparel brand founded by Kim Kardashian and Jens Grede. She retains leadership of Skims' global communications in the expanded role, while taking on broader oversight of the brand's entertainment, sports and brand partnerships, WWD reported....

People

Skims names new senior director of retail EMEA ahead of UK store opening

Kim Kardashian’s shapewear and apparel brand Skims has appointed former Victoria's Secret and Ralph Lauren executive Judy Genovese as its new senior director of retail EMEA ahead of the opening of its first standalone UK store on London's Regent Street this summer. Genovese confirmed the news on her LinkedIn profile, stating that she was joining...

FashionPress Release

NikeSKIMS introduces Studio Stretch: an innovative collection of ultra-soft, lightweight fabrics

NikeSKIMS expands its vision of modern sportswear with Studio Stretch, a new collection based on material innovation and designed to adapt to the way women move today. As a foundational piece within the brand's apparel system, Studio Stretch combines lightness and softness with stretch and discreet support to help women move freely from the gym...

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The minds behind Skims and Good American: Who are Jens and Emma Grede?

Celebrity brands are not a new phenomenon, yet in the present day, their size rivals traditional conglomerates, competing through scalable models fuelled by the monetisation of star power and social influence. Husband-and-wife team Jens and Emma Grede have become major players in this world, operating behind the scenes to prove that reach and...

Fashion |In Pictures

In Pictures: Official team uniforms for the Milano Cortina 2026 Winter Olympics

The 2026 Winter Olympics in Milano Cortina are approaching, and fashion houses are presenting the first official team uniforms. Traditionally, these collections serve as a strategic branding moment for brands, combining national identity, heritage and performance. The games begin February 6. Team Canada dressed in Lululemon Team Canada x...

People

Skims names Kim Seymour chief people officer

Kim Kardashian’s shapewear brand Skims has appointed Kim Seymour its new chief people officer as the company prepares to scale talent and people operations across its portfolio. Seymour, who officially took up her new position on January 6, most recently founded and ran HR advisory Leadership Amplified, where she worked with executives on talent...

Retail

Skims expands into UAE with Dubai store

Kim Kardashian’s Skims has entered the Middle East with the opening of its first store in Dubai. The launch was enacted alongside the brand’s regional partner, luxury retail group Al Tayer Insignia. For Skims, the opening marks a milestone in the brand’s global expansion. The company has set out to strengthen its presence in select regions, to...

Fashion |In Pictures

Skims introduces kidswear with The North Face

Skims, the shapewear, underwear and swimwear brand co-founded by Kim Kardashian and Jens Grede, has expanded its collaboration with outdoor brand The North Face to include its first-ever kidswear assortment. The debut of The North Face x Skims limited-edition winter collection last year saw most of its pieces selling out within 20 minutes, and...

Fashion

Skims to venture into live entertainment for the holiday season

Kim Kardashian is to host a shoppable holiday livestream event on her own TikTok channel for her solutions-oriented lifestyle and apparel brand Skims for the holiday season. The move will see Kardashian, co-founder and chief creative officer of Skims, teaming up with OBB Media, the next-gen studio behind ‘A Nonsense Christmas with Sabrina...