Skims becomes the first apparel brand to put its full wardrobe on DoorDash

Skims has signed its first on-demand delivery partnership, making its store assortment available through DoorDash across the United States and joining a growing list of apparel names using the platform as a same-hour sales channel.

Shoppers can now order more than 23,000 styles spanning shapewear, underwear and loungewear directly from Skims stores through the DoorDash app, with orders arriving in under an hour on average, the two companies said. DoorDash describes Skims as the first brand on its marketplace to offer a range covering undergarments, everyday clothing and outerwear together.

The label is live from 17 stores across 11 states and Washington, DC, with a further nine locations due to join the platform. Customers order by searching for the brand name in the app.

Shanna Prevé, chief revenue officer at DoorDash, said: "DoorDash was built on one idea: you should be able to get everything you need in your neighborhood, right now. And increasingly, that's not just dinner, it's what you're wearing to dinner too. Skims has built an iconic brand that's become part of so many people's everyday wardrobes, and that's exactly what we want to your doorstep. We're proud to be Skims' first-ever on-demand delivery partner, giving people a completely new way to shop a brand they already love."

For Skims, the tie-up adds a distribution route as the brand builds out physical retail. Co-founded in 2019 by Kim Kardashian and Jens Grede, the company has expanded from a direct-to-consumer shapewear proposition into permanent stores in New York, Los Angeles, Austin, Houston, Atlanta, Las Vegas and Palo Alto, among others, alongside international sites in Mexico City, London and Dubai. It launched a menswear line in 2023 and holds a multi-year deal as official underwear partner of the NBA, WNBA and USA Basketball.

Robert Norton, chief commercial officer at Skims, said: "Our focus has always been on understanding what our customers need and finding better ways to serve them. Our partnership with DoorDash gives customers greater flexibility and convenience when shopping Skims, making it easier to access the products they want, when they want them. It's about putting the customer at the center of the experience and providing a solution that works for them."

A widening fashion roster on the platform

Skims lands on a marketplace DoorDash has been stocking with apparel names throughout 2026. Foot Locker brought nearly 1,300 doors across its Foot Locker, Kids Foot Locker and Champs Sports banners onto the app in March, followed by Urban Outfitters, Steve Madden, Dolce Vita and Rally House in spring. In August, DoorDash added Gap, Gap Factory, Kohl's, Carter's and Barnes & Noble for back-to-school.

DoorDash entered the retail category in 2021 and now lists tens of thousands of stores across apparel, beauty, toys, books, auto parts and sporting goods. The company says more than half a million retail products are eligible for delivery in under an hour, a figure based on average availability for US consumers as of March 2026.

This article was drafted with the assistance of AI and edited by a FashionUnited journalist.