Smartrac news and archive

Smartrac goes green

Smartrac, a global leader in RFID technology, is continuing to innovate authentication and retail for brands through their RFID tags. Their latest RFID tag offerings not only help brands fight counterfeiting efforts through the authentication process, but also helps retailers engage consumers by allowing them to use their smartphones to scan...

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Fairs

Omnichannel the hot topic at NRF 2019

The world’s tech, finance, and entrepreneurs collide every year at the National Retail Federation conference. The buzzword this season was omnichannel. As retailers work to integrate everything across all their platforms from brick-and-mortar to e-commerce, tech companies, consultants, and investors are responding rapidly. Swiss outdoor brand...