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Snap introduces new solution to help businesses integrate AR

Social media giant Snap has launched a new enterprise solution designed to aid businesses in integrating augmented reality (AR) features into their owned and operated channels. The AR Enterprise Services (ARES) offer will specialise in retail companies, with the first to already have been involved being Princess Polly, Gobi Cashmere and Goodr....

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Fashion |Technology Featured

Snap and Amazon Fashion create new AR Shopping Experience

Snap and Amazon Fashion have partnered to bring new Virtual Try-On (VTO) experiences to Snapchat users. The social media and retail giants are hoping their combined services will attract some of the 1.4 billion people forecast to use augmented reality on their smartphones in 2023. Mobile shopping is a fast growing channel, with Amazon Fashion...

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