Snipes news and archive

Leadership change at Snipes: Samuel Deichmann succeeds Dennis Schröder

Cologne-based sportswear retailer Snipes has a new chief executive officer. On Monday, the company, which is part of the retail group Deichmann, announced that Samuel Deichmann is taking over the management of Snipes Europe with immediate effect. In this role, Deichmann will be responsible for “the strategic development of the company in all...

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Mark Petereit returns to Snipes as senior head of buying

Mark Petereit takes up the role of senior head of buying and planning at Snipes. Petereit announced his new position, which he assumed on 1 August, on Friday on the career network, LinkedIn. He returns to the Cologne-based streetwear retailer after around four and a half years. Most recently, Petereit was active as buying director for...

FashionPress Release

Von Dutch x Sailor Jerry Unite for "Lucky 13" Collaboration

A limited-edition headwear drop inspired by global tattoo studio tradition on a somewhat unlucky day. Two Von Dutch trucker baseball caps with official Sailor Jerry flash art launching June 6, 2025 worldwide on VonDutch.com. Iconic American brands Von Dutch and Sailor Jerry Spiced Rum, a spirits brand crafted in honor of Norman “Sailor Jerry”...

FashionPress Release

MCM x SNIPES – Make it Miami: Merging Culture, Style and Street

SNIPES and MCM present an unexpected collaboration in an exclusive capsule collection. Bringing together one of the world’s leading streetwear retailers and the iconic German luxury brand, this partnership is a bold celebration of creativity, streetwear, and community. To bring the campaign to life, global music mogul and longtime SNIPES Chief...

Fashion Partner Content

Ready to join the movement? Discover SNIPES as an employer

Street culture, global growth, and a strong team spirit, SNIPES is a movement. Here's why it’s worth being part of it. From Germany to the world From one store in Essen in 1998 to over 800 locations across Europe and the US today, SNIPES has grown into a streetwear powerhouse, but always with its roots in hip-hop, action sports, and community....

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Snipes appoints new US marketing chief

German streetwear retailer Snipes has named Kelley Walton as its new chief marketing officer (CMO) for the US market. In her new role, Walton will be responsible for all marketing activities in the US, overseeing all aspects of brand positioning and customer loyalty to market growth, Snipes announced Monday. She will also be responsible for the...

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Snipes: New US Chief Marketing Officer joins from Amazon

German streetwear retailer Snipes has appointed Kelley Walton as its new Chief Marketing Officer (CMO) for the US market. In her new role, Walton will oversee all marketing activities in the US, managing every aspect from brand positioning and customer engagement to market growth, Snipes announced on Monday. She will also be responsible for the...

PeoplePress Release

SNIPES USA Appoints Kelley Walton as New Chief Marketing Officer

SNIPES, one of the leading sneaker and streetwear retailers in the United States and Europe, appoints Kelley Walton as the new Chief Marketing Officer (CMO) for the US market. In her role, she holds full strategic authority and budget responsibility for all marketing activities at SNIPES in the United States, overseeing every aspect from brand...

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Courir sells several stores to Snipes due to JD Sports takeover under EU conditions

The European Commission has approved, subject to conditions, the takeover of French Courir by British sportswear company JD Sports. To address the Commission's competition concerns, the merged company has offered to sell "all Courir stores in Portugal and a number of stores in certain regions of France to Snipes, a direct competitor focused on...

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More than “traditional sponsorship”: Snipes becomes partner of Paris Saint-Germain

The retail chain Snipes will soon have a prominent presence in top-level football. On Monday, the sneaker and sportswear retailer, which is part of the Deichmann Group, announced that it will be collaborating with the top French club Paris Saint-Germain (PSG) as an Official Culture & Community Partner. As part of the agreement, which is...

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Snipes appoints new president for US market

Snipes has appointed Martin Badour as the new president of the US market, a role he was promoted to in May, as announced by the Cologne-based streetwear retailer on Linkedin last week. Badour comes from the company's own ranks and has been with Snipes since June 2013, most recently serving as executive vice president of retail. "I am honoured to...

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Snipes names Dennis Schröder as new CEO

Cologne-based streetwear retailer Snipes has appointed Dennis Schröder to the role of CEO. Schröder, who has been general manager at the company since last April, succeeds Sven Voth, Snipes SE announced on Friday. The founder will remain with the company until the end of 2025. In a two-year transition, Voth will be responsible for the areas of...