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Fashion |Interview

The unexpected challenge sneaker design students face today: "They need to know so much"

When Wilson Smith III, former Design Director at Nike Footwear, left the sportswear giant in January 2025 after an impressive 41-year tenure, he was struck with an immediate and unexpected realization: "How do I present myself or connect myself to the world now?" During his four-decade career at Nike, the company's PR and communications team had...

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JCA | London Fashion Academy teams up with Pineider

Professor Jimmy Choo’s JCA | London Fashion Academy has announced a multi-faceted partnership with Pineider, the prestigious Italian stationery, leather goods and lifestyle brand. In a statement, JCA said that the partnership would include illustration and design competitions for its students, show sponsorship, internships, and the creation of...

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