Sweden news and archive

Bershka strengthens presence in Sweden with second store in H&M's home country

Madrid – Bershka, the leading youth fashion brand of the Inditex group, is expanding its presence in Sweden with the opening of its second store in the country. It is the group's largest chain by turnover after Zara, according to the 2025 financial year results. The new establishment has now opened its doors to the public in the heart of...

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Fashion

Sweden eases clothing recycling due to overload in treatment centres

Stockholm – From October, Sweden will no longer be obligated to recycle clothes, despite European legislation, as textile waste treatment centres are overflowing, the government announced on Thursday, May 8, 2024. This decision, effective from October first, comes after the European Union imposed on member countries the requirement to have a...

Featured

Retail

Bershka adds a new market and lands in Sweden

Madrid – Bershka, Inditex's second-largest chain by business volume, behind only Zara, has added a new market with its launch in Sweden. The Northern European country is where the Spanish multinational's young fashion chain has just begun operations, opening its first store in the capital, Stockholm. It has taken exactly 40 days to materialise...

Retail|Interview

John Henric opens first UK store in London

Swedish menswear brand John Henric has opened its first UK store in the City of London as part of a wider retail expansion strategy to drive growth and brand recognition. The 1,140 square foot store is located at retail and leisure destination One New Change on Cheapside near St. Paul’s in the City of London, allowing the brand to target the...

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Fashion

Sweden wants police powers to frisk people wearing gang fashion

Stockholm - Sweden's government said Thursday that it wanted to establish zones where police could search people even if they are not suspected of specific crimes, with such decisions potentially based on fashion choices associated with gangs. The country has struggled with a surge in violence in recent years as rival gangs feud over control of...

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Fashion

Uniqlo to make official uniforms for the Swedish Olympic and Paralympic teams

Japanese casual brand Uniqlo has announced it will be the official provider of uniforms to the Swedish Olympic and Paralympic Teams during the Summer Olympics of 2020 in Tokyo and the Winter Olympics of 2022 in Beijing, as well as associated competitions and activities. Not only will Swedish athletes get current Uniqlo items, a custom collection...

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Management

Tiger of Sweden appoints Christoffer Lundman as Head of Creative & Design

London - Swedish tailoring brand Tiger of Sweden has appointed Christoffer Lundman as its new Head of Creative and Design. Set to take over the creative and design reins at Tiger of Sweden on June 1, Lundman is set to show his first collection for the brand for Spring/Summer 2018. In his newly created role at Tiger of Sweden, Lundman will take...