Tennis news and archive

Gant announced as official partner of 2026 BMW Open by Bitpanda in Munich

Gant will become an Official Partner of the BMW Open by Bitpanda in Munich from April 2026, entering a new two-year partnership with one of the ATP500 Tour’s most established tennis tournaments. As part of the partnership, Gant will be integrated into the tournament experience, with the brand outfitting all on-court officials including ball...

Fashion

Uniqlo expands tennis reach with Emma Raducanu

Japanese apparel retailer Uniqlo has ended weeks of speculation about who will dress British tennis star Emma Raducanu at her future tournaments by announcing the 2021 US Open winner as its latest global brand ambassador. In a statement, Uniqlo announced that Raducanu, Britain's top-ranked female tennis player, will represent the brand at all...

FashionPress Release

Boss returns to center court as official apparel partner of the Nexo Dallas Open 2026

BOSS proudly returns as the official apparel partner of the Nexo Dallas Open for the second consecutive year, reaffirming its commitment to shaping modern tennis culture through style, performance, and immersive brand experiences. The tournament will take place February 7–15, 2026, at the Ford Center at The Star in Frisco, Texas. Building on the...

Fashion

FP Movement adds tennis star Emma Navarro to roster

FP Movement, the activewear line from American fashion and lifestyle brand Free People, has bolstered its athlete roster with the addition of tennis star Emma Navarro, who will feature in its campaigns, social-first content, and create custom outfits. The multi-year partnership will see FP Movement being Navarro’s exclusive activewear partner,...

Fashion

Boss debuts innovative NovaPoly yarn at Australian Open

German fashion brand Boss is set to debut an innovative degradable recycled polyester yarn for its tennis kits worn by players Taylor Fritz and Matteo Berrettini at the Australian Open in Melbourne, Australia, this month. The NovaPoly yarn is a recycled alternative to virgin polyester, developed by Boss in collaboration with Jiaren Chemical...

Fashion

ATP is launching a global shopping destination for tennis fans

The ATP, the global governing body of men's professional tennis, is launching an online shopping destination this month, which aims to offer fans “all things tennis”. The e-commerce store is being launched in partnership with Levy Merchandising, known for delivering bespoke retail solutions across sports, entertainment, and venues, which was...

Fashion

On targeting sports culture with Burna Boy partnership

Swiss performance sportswear brand On has announced a multi-year collaboration with music superstar and Afrobeats pioneer Burna Boy, which will fuse sport, culture, and creativity. In a statement, On, which also has a brand partnership with actress Zendaya, said the move advances its vision “to redefine the intersection of performance and...

Fashion |In Pictures

Venus Williams debuts Luar x Woolmark performance knit

Tennis legend Venus Williams made her US Open return in a groundbreaking knitted, Merino wool performance kit, designed by New York-based fashion brand Luar in partnership with Woolmark, at an exhibition match with John McEnroe. The collaboration showcases tennis looks, which aim to demonstrate the versatility and functionality of Merino wool,...

Fashion

ATP ventures into fashion apparel in collaboration with Palmes

Copenhagen-based apparel brand Palmes, which is rooted in tennis culture, has unveiled a collaboration with the Association of Tennis Professionals (ATP), as the governing body of men’s tennis ventures into fashion apparel. The collection, launching ahead of the US Open taking place in Flushing Meadows, New York, offers a limited-edition capsule...

Fashion |In Pictures

The Plaza Hotel unveils Lacoste-themed afternoon tea

French fashion-sports brand Lacoste is celebrating the US Open tennis championships with a tennis-inspired afternoon tea at The Plaza Hotel in New York City. The Lacoste activation with The Plaza, a Fairmont-managed hotel, pays homage to the elegance of tennis and the heritage of the French fashion brand with a bespoke afternoon tea menu,...

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Fashion

Vuori makes a play for a slice of the tennis market with Jack Draper

California-based performance and lifestyle brand Vuori is looking to expand its reach and take a slice of the tennis market by announcing a multi-year deal with British tennis star Jack Draper ahead of the US Open in New York. In a statement, Vuori said the move would expand its athlete roster, which also includes American football tight end...

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Business

Ellesse is returning to the US market with a new licensing partner

Italian sportswear brand Ellesse, owned by British sports, outdoor and lifestyle group Pentland Brands, is returning to the US with a new licensing agreement, with a focus on the brand’s tennis and ski collections. Pentland Brands has signed a long-term licensing partnership with The Iconic Brand Corporation (TIBC), a new company spearheaded by...