Retail|INTERVIEW Featured
Pop-Up! The Permanence of the Temporary Retail Space
It was back in 2004 that Comme des Garçons blazed a trail by opening the temporary retail space they called a ‘guerilla shop,’ Since then pop-up spaces dot our retail landscape, and particularly in the past five years, have expanded into pop-up restaurants, exhibits, and music festivals. Their success is down to their here-today-gone-tomorrow...
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