The RealReal news and archive

Resale platforms join in cutting Yeezy products amid backlash over Ye’s hate speech

A number of major resale platforms have joined in the growing backlash against Ye, the rapper formerly known as Kanye West, following his regular bouts of hate speech and controversial behaviour. The RealReal is among those that have denounced the rapper’s remarks against the Black and Jewish communities, with the platform stating it would no...

Oct 27, 2022

Business

Jimmy Choo to offer resale via The RealReal partnership

Luxury accessories brand Jimmy Choo will be stepping into the resale market through a partnership with consignment marketplace, The RealReal. From October 6, clients of the British brand will be able to consign their pre-loved luxury pieces through the platform. The ‘circular partnership’ will require interested consignors to meet The RealReal’s...

Oct 4, 2022

Business

The RealReal says Gen Z visits are up but Millennials are still top resale consumer

Resale marketplace The RealReal has published its latest 2022 Luxury Resale Report, outlining data collected from its 28 million plus members. According to the platform, consumer behaviour has seen a sharp shift in the past year when engaging with resale, with a number of demographics becoming increasingly more mindful about where they shop. “In...

Aug 29, 2022

Business

The RealReal calls on US congress to implement circularity practices

Luxury resale platform The RealReal has called on the US congress to consider circularity in its mission of tackling the climate crisis. The platform hosted a Congressional briefing, entitled ‘Fashion and the Environment – How to Achieve a Circular Future’, through which it directed speeches towards House and Senate staff. In his opening...

Aug 5, 2022

BusinessFeatured

ThredUp, Rent the Runway and The RealReal among founders of ACT policy group

Image: ThredUp A group focused on advancing sustainable textile policies has been launched in the US, founded by 11 big names from the circular fashion industry. The American Circular Textiles (ACT) policy group, which was spearheaded by the Circular Services Group (CSG) and Resource Recycling Systems (RRS), is aiming to bring together fashion’s...

Jun 10, 2022

ManagementFeatured

The RealReal founder Julie Wainwright steps down as CEO and chair

Luxury resale platform The RealReal has announced its founder Julie Wainwright has decided to step down from her role as CEO and chair after 11 years at the company’s helm. She said in a statement: “I am deeply proud of the company we have built and am honored to have worked with a team that champions our founding vision of creating a more...

Jun 8, 2022

Fashion

The RealReal drops third edition of ReCollection

Luxury consignment marketplace The RealReal has revealed the third edition of its in-house upcycled collection, ReCollection 03. The new line, which draws influence from the current nostalgia-based Y2K trend, utilises designer pieces that can no longer be worn in the condition they are in, repurposing them to create 80 one-of-a-kind garments. To...

Mar 28, 2022

Business

The RealReal not expected to turn a profit until 2024

Online resale platform The RealReal has said they aren’t expecting to hit profitability until 2024. The company recently reported fourth-quarter earnings on February 24. The RealReal’s net loss increased to 236 million dollars from 176 million dollars in 2020. The company did see some improvements in EBITDA, and gross merchandise value increased...

Feb 25, 2022

RetailFeatured

The RealReal 2022 report reveals emerging trends in the resale market

Resale marketplace The RealReal has released its newest Luxury Consignment Report for 2022, unveiling a number of emerging trends and behaviours among resale customers and the market itself. The report, which utilises data from the platform’s 24 million members, displays evidence of growing resale opportunities among every generation, as more...

Jan 13, 2022

Report

The RealReal reports strong November GMV growth

Luxury resale platform The RealReal saw a jump in gross merchandise value (GMV) last month. The San Francisco-based company's GMV in November came in at approximately 146 million dollars, up 51 percent compared to the same month last year and up 46 percent compared to two years ago, prior to the pandemic. During the four-day period between Black...

Dec 3, 2021

Fashion

The RealReal launches upcycled ReCollection 02

Online luxury marketplace The RealReal has launched an upcycled collection in collaboration with Circular ReSource Lab, dubbed the ReCollection 02. The 64 piece line features one-of-a-kind women’s ready-to-wear and accessories upcycled from luxury items as part of its ongoing ReCollection programme, created to put damaged garments back into...

Nov 25, 2021

Retail

The RealReal to open pop up in collaboration with Saks

Resale marketplace The RealReal has revealed it will be opening a pop-up in collaboration with Saks Fifth Avenue in Miami, Florida, on November 26. The Saks x The RealReal Pop-Up at Saks Brickell will bring the consignment office and resale concept to the luxury retailer, allowing shoppers one-on-one access to The RealReal’s complimentary...

Nov 22, 2021