The Row news and archive

The Row and strategic power of silent marketing

In a digital landscape where brands are expected to constantly show up, react, and perform, The Row continues to prove that visibility is not a prerequisite for relevance. According to FashionUnited’s Instagram Index, The Row currently counts around 2.9 million followers on Instagram. Additionally a separate analysis on brand retention shows...

Retail

Second-hand: The Row follows close behind Hermès and Goyard with 97 percent retention rate

Certain brands stand out as unshakeable pillars in the second-hand fashion market. Hermès immediately comes to mind, with handbags perceived as investments as profitable as prime property. However, this rapidly developing segment also holds surprises. The recent Clair Report, published by resale site Rebag, revealed the impressive performance of...

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Fashion

CFDA Fashion Awards 2025: Ralph Lauren, Thom Browne and The Row lead a confident new era for American fashion

The American Museum of Natural History provided a fitting backdrop for this year’s CFDA Fashion Awards, presented by Amazon Fashion and hosted by Teyana Taylor. The 2025 edition balanced legacy and innovation, celebrating enduring figures such as Ralph Lauren and Thom Browne alongside new-generation talent Ashlyn Park. Celebrating American...

Retail

The Row opens first store in Paris

Luxury house The Row, founded by sisters Mary-Kate and Ashley Olsen, has discreetly opened its first address in Paris. The brand announced the opening of a Parisian boutique via a carousel of images on Instagram, accompanied by a simplified caption, “The Row Paris, 1 Rue du Mont Thabor.” The post, which includes only two photographs, hints at a...

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Management

The Row receives investment from Chanel and L'Oréal owners

Paris - The Wertheimer brothers and the Bettencourt family, respective owners of Chanel and L'Oréal, have acquired a minority stake in the American fashion brand The Row, owned by the Olsen sisters, AFP learned from a source close to the matter. The brothers Gérard and Alain Wertheimer, owners of Chanel, invested via their "family office" Mousse...

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Management

As The Row reportedly seeks investment, why brands turn to funding for growth

It has been a year since reports emerged of New York-based fashion brand The Row seeking external investment. Founded in 2006 by the billionaire Olsen sisters Mary-Kate and Ashley, the quiet luxury fashion brand is reportedly looking for outside funding, and, according to Paris-based fashion news website Miss Tweed, has appointed Goldman Sachs...

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People

The Row appoints Trish Donnelly as President

Los Angeles-based luxury brand The Row has appointed Trish Donnelly as president. Ms Donnelly, who exited the PHV group as CEO of Calvin Klein Global and PVH Americas last August, will take the helm at the Mary-Kate and Ashley Olsen founded brand, the former child actress siblings. The Olsen duo have quietly built a bonafide luxury house since...

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Fashion

Paris Fashion Week starts under a cloud of war

Paris Fashion Week starts today, with 45 houses and brands set to hold physical shows, according the official schedule published by the French Fashion Federation (FHCM). Alongside the runway shows there will be 37 presentations as well as 13 digital format events. In total there are 95 events listed on the schedule. Around town, Dior will...

Fashion

The Row and other brand to debut at Paris Fashion Week

French fashion body Féderation de la Haute Couture et de la Mode (FHCM) this week announced Los Angeles-based The Row will show at Paris Fashion Week this season. PFW runs from 28 February to 8 March and The Row is scheduled to show on Tuesday, 2nd March. The minimalist label known for its high end fabrications and pared down styling usually...

Fashion

The Row launches scents

Mary Kate and Ashley’s minimalist luxury brand The Row is launching its first scents in collaboration with L’Oeil du vert’s Haley Alexander van Oosten. The three oils anchored in sandalwood will be available to purchase at The Row stores. These products were four years in the making as the twin sisters and Oosten worked to get the fragrances...

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Fashion

The Row launches childrenswear collection

W Magazine has reported that Mary Kate and Ashley Olsen’s brand The Row has launched a childrenswear collection. The brand’s first children’s capsule collection is available both in stores and on their website. The idea to launch childrenswear was sparked by the designers’ friends who had kids during the pandemic. The collection includes...

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Fashion

The Row launches unique vintage designer pieces from its archive

Los Angeles-based The Row is retailing a series of vintage designer items from its archive, ranging from Japanese purists Comme des Garcons and Yohji Yamamoto to John Galliano and Chanel. The luxe minimalist brand, named after London’s infamous Savile Row, is selling multiple one-off garments from mostly the 1990s that were either used as...