TikTok Shop news and archive

Authentic Brands Group to accelerate TikTok Shop selling

Authentic Brands Group, the global brand development and licensing platform, which includes brands such as Reebok, Champion, Quiksilver, Juicy Couture and Forever 21, has tapped Pattern Group Inc. to accelerate its marketplace growth across TikTok Shop. Pattern Group accelerates brands on global e-commerce marketplaces, leveraging proprietary...

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Business

TikTok shop joins Lectra's e-commerce platform, Neteven

TikTok Shop joined the network of Neteven, the e-commerce platform by technology company Lectra. Neteven already collaborates with major online marketplaces such as Amazon, Asos, Decathlon, and Zalando. Thanks to this new partnership with TikTok, a subsidiary of tech giant ByteDance, fashion brands can now sell their collections through one of...

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Fashion

Lee launches new handbag line on social and ecommerce platforms

Denim and apparel brand Lee has launched a new curated line of handbags and totes on its social and ecommerce platforms. Developed under license by the manufacturer Montana West, the handbags are available for sale for the first time on TikTok Shop, next to the brand’s other online retail websites. The collection includes three different handbag...

Retail

ShopShops partners with Century 21 NYC to launch on TikTok Shop

ShopShops, the first US-based, global livestream shopping app, has partnered with Century 21 NYC to launch on TikTok shop this month, marking the New York-based retailer’s debut on the social commerce platform. The announcement sees ShopShops build on its existing partnership with Century 21 NYC, which dates back to 2018, when the two brands...

Retail

Zara to expand live shopping broadcasts to the US, UK and Europe

Zara is set to expand its live shopping broadcasts to the United States, the United Kingdom, and Europe later this year as the retailer’s trial in China continues to gain traction. The Spanish fashion retailer, which is owned by Inditex, is investing in new shopping formats following analyst expectations of a slowdown in sales growth, according...

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Retail

TikTok Shop launches new 'Preowned Luxury' category in the UK

TikTok Shop, the social commerce marketplace from the social media platform, has expanded its ‘Preowned Luxury’ category to the UK market. Announced on April 22, Earth Day, the development sees TikTok expand its luxury category to consumers across the pond, as it goes head to head with luxury secondhand marketplaces such as The RealReal,...

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Business

TikTok Shop partners with Real Authentication for pre-owned handbag verification

TikTok Shop has partnered with luxury goods authentication firm Real Authentication to evaluate the authenticity of pre-owned handbags. The new partnership sees TikTok Shop leveraging the expertise of Real Authentication to assess the legitimacy of second-hand handbags prior to offering them for sale, thereby increasing customer security and...

Featured

Fashion |Interview

Behind Entrupy, official AI authenticator for luxury handbags on TikTok Shop

Following on the heels of the launch of the TikTok Shop in the US, Entrupy, an AI-powered luxury authenticator, has partnered with the social media giant as an official authentication provider of pre-owned luxury handbags on the platform. Founded in 2012, Entrupy’s aim is to protect businesses, consumers and borders from transacting in...

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Business

TikTok Shop launches fulfilment service in the UK

TikTok Shop, which enables brands to showcase and sell products via the social media platform, has launched a new logistic service for UK merchants, where it stores, picks, packs, and then ships their products. The ‘Fulfilled by TikTok’ service is designed to make it easier for merchants using TikTok Shop in the UK to sell on the platform,...