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TikTok Shop partners with Real Authentication for pre-owned handbag verification

TikTok Shop has partnered with luxury goods authentication firm Real Authentication to evaluate the authenticity of pre-owned handbags. The new partnership sees TikTok Shop leveraging the expertise of Real Authentication to assess the legitimacy of second-hand handbags prior to offering them for sale, thereby increasing customer security and...

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Fashion |Interview Featured

Behind Entrupy, official AI authenticator for luxury handbags on TikTok Shop

Following on the heels of the launch of the TikTok Shop in the US, Entrupy, an AI-powered luxury authenticator, has partnered with the social media giant as an official authentication provider of pre-owned luxury handbags on the platform. Founded in 2012, Entrupy’s aim is to protect businesses, consumers and borders from transacting in...

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