ShopShops partners with Century 21 NYC to launch on TikTok Shop

ShopShops, the first US-based, global livestream shopping app, has partnered with Century 21 NYC to launch on TikTok shop this month, marking the New York-based retailer’s debut on the social commerce platform.

The announcement sees ShopShops build on its existing partnership with Century 21 NYC, which dates back to 2018, when the two brands first started working together on the sale and promotion of the retailer’s diverse merchandise.

“We believe in live-stream shopping and see first-hand how we're able to bring the experience of shopping Century 21 online and into the homes of shoppers all over the world,” said Liyia Wu, CEO and Founder of ShopShops, in a statement. “By integrating our unique shopping experience with the dynamic platform of TikTok, we are confident that we will bring new and returning consumers to Century 21 NYC and help to highlight the amazing fashion finds that the store has to offer.”

Together, ShopShops and Century 21 NYC host weekly live shopping events on the ShopShops app and Century 21’s Instagram. The brands aim to provide customers with an engaging experience that mixes product discovery and styling advice. As ShopShops is Century 21 NYC's exclusive livestream partner, the brand will provide full operational services as its official TikTok Shop Partner.

Launching on TikTok Shop will help Century 21 engage with new customers while expanding ShopShops shopping experience. “As we recently celebrated our one-year mark of being reopened at our flagship Financial District location in NYC, Century 21 NYC is thrilled to collaborate with ShopShops to embark on this new chapter of e-commerce for our store,” said Larry Mentzer, COO of Century 21 NYC, in a statement.

“With over 60 years in the retail industry, we are always seeking innovative ways to connect with our consumers. ShopShops and TikTok Shop offer the perfect platform to expand our reach beyond the NYC area, connecting with fashion enthusiasts around the world.”

From June 6 onwards, customers can tune in to shoppable livestreams on both ShopShops and Century 21 NYC TikTok accounts, where they can purchase discounted designer pieces from brands such as Versace, Burberry, Balmain, Bottega Venetta, Dolce & Gabbana, Zegna, ALC, Reformation, Jonathan Simkhai, Rag & Bone and All Saints.