Top fashion influencers news and archive

Top Fashion Influencer: WearingAlix

Alix (She/They) is a queer non-binary New York City fashion influencer, making a name for themselves majorly under their online name Wearingalix. They’re mostly active on Instagram and TikTok, revolutionising the style behind what’s often referred to as business casual. View this post on Instagram A post shared by Alix | A Maximalist Queer...

Jun 22, 2022

Fashion

Top Fashion Influencer: Barry Brandon

Barry Brandon (He/They/Her/Ze) is a Queer non comforming fashion influencer, better known online as the queer indigo. On their Instagram and TikTok, Barry shows off outfits in an extravagant fashion. View this post on Instagram A post shared by Barry Brandon (@thequeerindigo) A lot of Barry’s videos feature fellow LGBTQIA+ creators from all over...

Jun 16, 2022

Fashion

Top Fashion Influencer: Myles Sexton

Myles Sexton (They/Them) is a Canada based fashion influencer, model, makeup artist & activist. They’re mostly active on TikTok and Instagram, creating content exploring different styles. I think one of the biggest things that inspires my style is history and looking at how fashion was so divided by gender. I love to disrupt and blend these...

Jun 9, 2022

Fashion

Top Fashion Influencer: Indiana Boes

Indiana Boes is an up-and-coming fashion influencer making it her mission to spread colourful outfits through her TikTok and Instagram channels. She often posts outfits inspired by pop culture such as travel or festival outfits or styling a new TikTok aesthetic such as “The Rockstar’s Girlfriend”. View this post on Instagram A post shared by...

Jun 1, 2022

Fashion

Top Fashion Influencer: O Sister O Sister

Marlo and Ingrid, also known as the duo behind O Sister O Sister, are known for their style challenge videos on TikTok. Oftentimes you will also find these two joined by their mother to show off their #styled3ways content, in which they will use an extravagant piece of clothing and style it as a teenager would (Ingrid), as a 20 something would...

May 25, 2022

Business

Fashion influencer marketing: 4 best practices for a killer campaign

Today’s fashion-forward consumer is just as likely to buy a skirt on their smartphone after seeing it on TikTok as they are to pick one up browsing in a department store. That’s to say that the way people learn about fashion trends, shop for the latest styles, and share their views on the fashion industry has changed enormously in the last few...

Nov 9, 2021

Business

How influencers are changing fashion retail

With social media becoming more of a retail platform, fashion brands and retailers are well advised to take note. A 2018 study by Ofcom found that the average Britons now spend 24 hours a week online; more than twice the time they did in 2011. They also check their phone every 12 minutes, no doubt to share their experiences with peers on social...

Jul 23, 2019

People

Top Fashion Influencers in the USA

These fashion influencers have not only managed to set themselves apart in the ever competitive fashion industry, but they have also managed to capture a loyal following via their social media channels. FashionUnited presents Top Fashion Influencers in the USA. Wisdom Kaye - wisdm Wisdom Kaye, also known as wisdm, is a 20 year old TikToker and...

Jan 6, 2019

Fashion Featured

The rise of the virtual influencer

With the rise of influencers comes a new breed of virtual fashion aesthetes, complete with supermodel looks and Instagram-worthy content: welcome the computer-generated influencer. Meet Shudu Gram, the world’s first digital supermodel. Created by British artist Cameron-James Wilson, Gram is blessed with perfect symmetry, beautiful dark skin and...

Sep 3, 2018

Fashion Featured

Lauchmetrics from Fashion GPS to use social media influencers marketing

Los Angeles - Instead of using the traditional route of advertising, two fashion companies have decided to merge to compete in an influencer marketing driven world. Technology provider Fashion GPS recently just collaborated with Paris-based company Augure to create a new global flagship company entitled Launchmetrics. The two, specializing in...

Jan 29, 2016