Topshop news and archive

Metro Boutique brings Topshop to Switzerland

Following a period of international repositioning, the brand will be available from April 18, 2026, in four selected stores – Glattzentrum, Spreitenbach, Basel and Bern. Metro announced on Friday that the launch will feature a curated selection of key pieces and denim. “Topshop is back – and with it, a brand that shaped the high street of the...

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Retail

Topshop returns to Austrian high street

British apparel brand Topshop has taken another significant step in its revival. The label is now available in Austrian brick and mortar stores once again. According to media reports, it has been available for several days at the Graz branch of textile retailer Kastner & Öhler. The comeback was orchestrated by Danish apparel group Bestseller...

Fashion |In Pictures

In Pictures: Topshop releases collaborative capsule with Tolu Coker

British fashion brand Topshop has unveiled its entire 18-piece capsule collection designed in collaboration with British-Nigerian designer Tolu Coker. The line, now available via Topshop’s e-commerce site, merges Topshop’s own design heritage with the creative vision of Coker, incorporating specifically the designer’s approach to tailoring. Much...

Fashion

‘World’s first’: Topshop and THG Studios host AI-driven shoppable catwalk

Topshop ventured into new realms this week, hosting an AI-driven shoppable catwalk via ‘Front Row AI’, an event app built by THG Ingenuity. Certified as a “world’s first”, the event transitioned the catwalk into a shoppable ecosystem, allowing users to interact with the show, try-on virtual outfits and purchase looks directly from the runway....

Fashion

Topshop fuels European rollout with Bestseller and Wehkamp partnerships

Topshop is accelerating its relaunch in Europe through a new partnership with Danish fashion giant Bestseller and a rollout into Wehkamp, a multibrand retailer in the Netherlands. The two deals intend to serve Topshop’s wider purpose of strengthening its global presence, building on a similar approach the brand has already undertaken in specific...

News

Topshop collaborates with Central Saint Martins on reimagining iconic denim styles

Students of Central Saint Martins (CSM) offered up reimagined takes on Topshop’s iconic denim styles during a London Fashion Week runway event this season. Participants of the university’s MA Fashion were tasked with reviving the Jamie and Jonie jeans as part of a competitive project, with ten concepts ultimately chosen for display. The...

Fashion

Topshop and Tolu Coker unveil plans for collaborative capsule during LFW

In yet another chapter of Topshop’s ongoing relaunch, the once high street-centric womenswear brand has now struck up a new collaboration with Tolu Coker, unveiling part of a co-designed capsule collection during London Fashion Week. During Coker’s runway show held Thursday, with King Charles III and Stella McCartney observing from the front...

Retail

Topshop to return to UK high streets through John Lewis partnership

Topshop is continuing its rollout, this time with a physical return to the high street through a new partnership with John Lewis. The label has been introduced to 32 of the department store chain’s locations, building on a broader expansion to John Lewis’ fashion category. While Topshop itself has relaunched at all the aforementioned stores, its...

Fashion

Myer to present Topshop runway at PayPal Melbourne Fashion Festival

Australian department store Myer has announced it will host a dedicated runway show for Topshop as part of the PayPal Melbourne Fashion Festival (PMFF). The event is scheduled for the evening of February 26, 2026, marking the first time the British brand will hold a standalone catwalk presentation in Australia. The showcase follows the recent...

Fashion

Topshop launches European site across 23 countries

Topshop is continuing its rollout, this time on the digital front. The British brand has now introduced a dedicated European website, launched across 23 EU countries. The Shopify-based platform offers curated edits, new collections, hero categories, and seasonal drops, expanding the availability of its refreshed identity. The EU platform serves...

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Fashion

Topshop to headline world’s first AI-driven catwalk showcase

British fashion brand Topshop is continuing its revival by headlining the world’s first AI-driven, immersive, shoppable catwalk experience by THG Studios, the creative marketing agency from e-commerce solutions provider THG Ingenuity. The fashion event will take place on February 26, 2026, in collaboration with headline sponsor, PayPal and...

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Business

Recognition vs. Reinvention: Exploring Topshop’s challenge to reclaim fashion

Topshop’s name still carries an air of cultural significance, indicative of a time when high street fashion could define not just wardrobes, but an entire generation’s identity. Its legacy is entangled in more than just clothing: it was a brand that set the tone for youth culture and shaped how fashion was experienced. As it attempts a return,...