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Why The U.S. Is Trailing The Dutch in the Future of Denim

Statistics show that the people of the Netherlands wear the most denim per capital in the world, with Americans coming in second place. It’s surprising when one considers denim’s importance as a symbol of Americana, from cowboys to rock and roll; from James Dean’s rebel image to John Wayne’s rugged horseman to Obama’s “dad jeans”, all...

Aug 21, 2017

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