trend forecasting news and archive

Does the fashion industry still need trend forecasters?

For years trend forecasters held an unrivaled position in the fashion industry. Brands from the luxury heritage labels to global mass market giants looked to them for direction on the road ahead. Trend consultancy agencies such as Peclers Paris or Trend Union produced lavish tomes of seasonal inspiration, each page containing beautiful...

Fashion

Understanding trends and which design elements are hot and not

The Eternal Table of Design Elements by Christine Boland Each season certain design characteristics come and go. In order to help understand which ‘elements’ play the leading roles and how they alternate with each other per season (and to subsequently translate them into your business), trend analyst Christine Boland has developed an innovative...

Fashion

Christine Boland: from forecast to reality

Which forecasted trend for FW21 is actually making it big on the highstreet? Trend analyst Christine Boland gives a retrospective review. In ‘Alchemy of the Times to Come’ forecast for AW2021, one of the four trends I foresaw, based on the current social developments and international catwalk shows, was Poetic Heritage. It demonstrates how we...

Fashion

Renske Mennen from Trend Agency Move: “This season is all about extremes”

As SS22 collections are coming out, FashionUnited spoke to trend forecaster Renske Mennen to share her insights and dive deeper into the trends and consumer needs for SS22 with FashionUnited. Where do you think inspiration has come from for the SS22 season? The inspiration for this season comes from multiple angles, all touching on the same...

Fashion

Q&A with Lorna Hall, Fashion Director at WGSN

How do you understand trend forecasting? Trends are borne out of many factors coming together to drive change. We track and unpack the drivers of change in society and technology and look at them in the context of the environmental, economic and political challenges happening on a global scale. It’s a pretty standard research framework - but it...

Fashion

New: FashionUnited trends page

Available now, all fashion trend information is compiled and shared on the new FashionUnited Trends section. The special section contains the latest fashion trends and reports from all over the world including trend predictions, and opinions from multiple trend forecasters and agencies, like Fashion Snoops, Peclers Paris, Trendstop, Christine...

Fashion

Q&A with Yvonne de Bruyn, Fashion & Style Director for Consultancies at Peclers Paris

How do you process trend forecasting? It is like Archaeology, but instead of unravelling the past we collect pieces of a puzzle called the Future. Driven by never-ending curiosity and fine-tuned intuition, we gather every sign providing us emotion and inspiration. By careful composition, considering major shifts in consumer values, we achieve...

Video

GFF Webinar: An Introduction to Trend Forecasting’

Colour and Trends Editor at Unique Style Platform, Laura Aldous joins us to share an introduction to trend forecasting. Laura will be discussing the inspiring Unique Style Platform service, their research process, and considerations when putting together a trend, including colour, print, fabric and materials, plus what her role entails day to...

People |INTERVIEW Featured

Trend expert Lilly Berelovich forecasts retail’s rebirth

What’s in store for fashion and retail in the second half of 2020 has become the million dollar question. Should the industry return to tried and true strategies or strike out on a new quest for innovation? Seeking answers FashionUnited spoke to Lilly Berelovich, President and Chief Creative Officer of Fashion Snoops, which describes itself as "...

News |BOOK REVIEW

'The Fashion Forecasters': A closer look at the history of colour and trend prediction

Peering into the crystal ball and trying to spot the colours and shapes that consumers will swoon over in coming seasons is perhaps fashion‘s most obscure and fascinating occupation. The book, The Fashion Forecasters – A Hidden History of Color and Trend Prediction, seeks to demystify the ways in which trends develop by grounding the process...

Fashion Featured

Trend forecasting expert Lidewij Edelkoort: "Brown is the new black"

Amsterdam - “Black is always in style.” That’s what people often think when they aren't sure what to wear. According to Dutch trend forecaster, Lidewij Edelkoort, that will soon no longer be the case. She predicts we will see black’s go-to reputation disappear in order to make way for brown. During a trend seminar hosted in Amsterdam last week a...

Fashion

Fashion Snoops discusses trends in sustainable fashion

Sustainability is an important influence on trends, according to Lilly Berelovich co-founder and president of trend forecasting agency Fashion Snoops. As a forecaster, Fashion Snoops observes the ways in which cultural and societal influences impact fashion trends. Speaking to the Fashion United team at Inexmoda’s Colombiatex trade show in...